Jamie Mageau
Senior Art Director, Designer & Toy Maker at Freelance & Magoob Toys
加拿大
标题Say No To Spec Buttons
BriefZulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients.
广告公司
广告战役 Say No To Spec Buttons
广告主 Zulu Alpha Kilo
品牌 Zulu Alpha Kilo
Posted11月 2017
行业领域 广告与传播
剧情简介 To further promote our stance on spec work, Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches. We manipulated the logos of all the prominent advertising and design agencies in North America so that their brand name was turned into a variation of the word, “no.” A link directed readers to our website, saynotospec.com, and explained why saying no to spec is better long term for both agencies and clients.
媒体类别 平面
创意总监
设计
美术指导
文案
摄影师

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