标题 | Say No To Spec Buttons |
Brief | Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients. |
广告公司 | Zulu Alpha Kilo |
广告战役 | Say No To Spec Buttons |
广告主 | Zulu Alpha Kilo |
品牌 | Zulu Alpha Kilo |
Posted | 11月 2017 |
行业领域 | 广告与传播 |
剧情简介 | To further promote our stance on spec work, Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches. We manipulated the logos of all the prominent advertising and design agencies in North America so that their brand name was turned into a variation of the word, “no.” A link directed readers to our website, saynotospec.com, and explained why saying no to spec is better long term for both agencies and clients. |
媒体类别 | 平面 |
创意总监 | Zak Mroueh |
设计 | Jamie Mageau |
美术指导 | Jamie Mageau |
文案 | Kaidy Wong |
摄影师 | Shereen Mroueh |