K PLUS - "FACE/OFF"

Grey (Thailand) Ltd.

Grey (Thailand) Ltd. Bangkok, 泰国

奖项

6968

品牌: K PLUS
国家: 泰国

广告主: KASIKORNBANK

标题	FACE/OFF
广告公司	Grey (Thailand) Ltd.
广告战役	FACE/OFF
广告主	KASIKORNBANK
品牌	K PLUS
Posted	4月 2020
行业领域	其他
剧情简介	K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch.
媒体类别	其他
长度	208 seconds
Chief Executive Officer (CEO)	Kanaporn Hutcheson
Chairman	Thor Santisiri
首席创意官	Jureeporn Thaidumrong
Deputy Chief Creative Officer	Asawin Phanichwatana
创意总监	Jesse Wong
文案	Sorrasak Thummakosol
美术指导	Vanalee Kraivaree
Client Services Director	Araya Preechapholkul
客户经理	Ponlawat Jantip
Associate Planning Director	Jongkoch Dusittanakarin
Project Management Director	Kanoksak Kanchanachutha
广告公司制片	Nattakit Wongpakorn
Senior Traffic Coordinator	Juthamas Tantated
制作公司	Hub Ho Hin Bangkok
导演	Nawapol Thamrongrattanarit
电影	Niramon Ross
制片	Nattapon Kornkaew
Assistant Director	Thanakrit Wongwaraphan
Film Art Director	Phuwanai Phangkhum
Casting	Surangkana Suwanjinda
Wardrobe / Stylist	Pacharin Surawatanapongs
制作经理	Kanittha Waiyawan
后期制作	Patcharee Sakunrungwat
剪辑师	Chonlasit Upanigkit
Colorist	Chonlasit Upanigkit
音乐作曲家	Vichaya Vatanasapt
Sound Engineer	Nopawat Likitwong