标题 | Because I Say So |
Brief | Parents have always had a certain way of talking to their children, and telling them how to act and the letting them know what is the right thing to do—all for their own good. Now as the children have grown older, it is their time to turn the tables on their parents and tell them what to do in that very unique "parental" way. i.e “Get your blood pressure checked.” And it’s for for their own good. |
广告公司 | Publicis Health |
广告战役 | Because I Say So |
广告主 | Servier |
品牌 | International Society of Hypertension |
Posted | 1月 2019 |
行业领域 | 疾病认知、救助机构 |
剧情简介 | A World Health Organization survey in 2010 showed that by 2025 there will be 1.5 billion people living with hypertension. Hypertension remains the biggest contributor of the global burden of disease and mortality, yet up to half of the people with hypertension do not even know they have it. This new campaign aims to bring fresh attention to hypertension through an emotional angle where young adults motivate their parents to get their blood pressure checked in a pithy way. |
媒体类别 | Web Film |
创意团队 | Neill Rogers |
文案 | Neill Rogers |
文案 | Sarah Chen |
美术指导 | Fiona Grunberg |
美术指导 | Celine Hardy |
制作公司 | Madame Peel |