Neill Rogers
Executive Creative Director at PLBi Paris
Suresnes, 法国
标题Because I Say So
BriefParents have always had a certain way of talking to their children, and telling them how to act and the letting them know what is the right thing to do—all for their own good. Now as the children have grown older, it is their time to turn the tables on their parents and tell them what to do in that very unique "parental" way. i.e “Get your blood pressure checked.” And it’s for for their own good.
广告公司
广告战役 Because I Say So
广告主 Servier
品牌 International Society of Hypertension
Posted1月 2019
行业领域 疾病认知、救助机构
剧情简介 A World Health Organization survey in 2010 showed that by 2025 there will be 1.5 billion people living with hypertension. Hypertension remains the biggest contributor of the global burden of disease and mortality, yet up to half of the people with hypertension do not even know they have it. This new campaign aims to bring fresh attention to hypertension through an emotional angle where young adults motivate their parents to get their blood pressure checked in a pithy way.
媒体类别 Web Film
创意团队
文案
文案
美术指导
美术指导
制作公司

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