概要
Understand the target audiences' behaviour, the brands' deepest values and ambitions and make them match. That's my job and mission.
Whether the purpose is corporate, brand or business.
Whether the goal is internal or external.
Whether the field is local or global.
I'm expert in:
• Corporate projects: communication and mobilization strategies • Corporate identity & values
• Brand platform and associated corporate and business expression
• Change management for internal and external audiences
• New market conquests and product launches
I also manage:
• Content strategies
• Lead generation
• Loyalty program
• Channel recruitment and incentive programs
• Community management / stimulation
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
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Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
I'm specifically in charge of :
- the creative studio
- international new business development
And, as previously:
- account key manager, mainly in Environment, Construction, Energy and Industry sectors.
- CSR subjects
- the creative studio
- international new business development
And, as previously:
- account key manager, mainly in Environment, Construction, Energy and Industry sectors.
- CSR subjects
Three Missions:
1/ Management of accounts, mainly in Environment, Construction, Energy and industry sectors
2/ International Development
Developing the international know-how of the agency
+ Relationships with Worldwide B2B Network.
As such, I'm a member of the newbusiness task force of the association.
(Worldwide B2B Network is the oldest and wider association of B2B independent agencies)
Co-Founder of Next Step Europe (Feb 2014).
(a one-stop business hub group gathering leading companies specialized in channel recruitment and management, marketing, lead generation and management, virtual office, legal and finance... dedicated to IT industry)
3/ CSR communication
I manage the Aressy Awards, the only Awards dedicated to CSR communication existing in France. Since 2005.
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Aressy is the leading French independent agency devoted to Corporate & BtoB communication.
The agency brings a new approach to BtoB, “Brand and Business”. This closely associates commercial communication with corporate communication, to increase this impact of every plan.
The agency helps its clients with their Corporate, Business and Internal Communication. In addition, via its PR team, the Aressy Group is also able to offer additional expertise in the fields of press influence, social networks and public relations.
With a team of over 75 based in France, as an Associate Partner of the BtoB World Wide Partner network, the Aressy Group is able to provide its clients with genuine global reach.
1/ Management of accounts, mainly in Environment, Construction, Energy and industry sectors
2/ International Development
Developing the international know-how of the agency
+ Relationships with Worldwide B2B Network.
As such, I'm a member of the newbusiness task force of the association.
(Worldwide B2B Network is the oldest and wider association of B2B independent agencies)
Co-Founder of Next Step Europe (Feb 2014).
(a one-stop business hub group gathering leading companies specialized in channel recruitment and management, marketing, lead generation and management, virtual office, legal and finance... dedicated to IT industry)
3/ CSR communication
I manage the Aressy Awards, the only Awards dedicated to CSR communication existing in France. Since 2005.
-------
Aressy is the leading French independent agency devoted to Corporate & BtoB communication.
The agency brings a new approach to BtoB, “Brand and Business”. This closely associates commercial communication with corporate communication, to increase this impact of every plan.
The agency helps its clients with their Corporate, Business and Internal Communication. In addition, via its PR team, the Aressy Group is also able to offer additional expertise in the fields of press influence, social networks and public relations.
With a team of over 75 based in France, as an Associate Partner of the BtoB World Wide Partner network, the Aressy Group is able to provide its clients with genuine global reach.
Directeur Conseil - International Development Manager
Ketchum Advertising
1992 - 2001 (9年)
As head of European HQ, I (re)built Ketchum European network of agencies. Both B2B & B2C.
I managed exclusively global key accounts such as 3M, Lexmark, Danisco, USAirways...
I managed exclusively global key accounts such as 3M, Lexmark, Danisco, USAirways...
General Secretary - Head of Marketing & Communications
Europanorama (Groupe Sagai)
1989 - 1992 (3年)
At the heart of the multi-field communication Sagai Group, I contributed to the creation of the first Professional Fair dedicated to European Regions.
- Partnerships with regions and EC
- Communication tools
- Partnerships with regions and EC
- Communication tools
Education
Maitrise Lettres Modernes
1987 - 1988 (1年)
Activities and Societies: Thèse consacré à Georges Simenon : De la parole au silence : l'évolution de la communication entre les hommes chez Georges Simenon
Spécialités :
Littérature comparée FR-EN-SP
Sémantique
Journaliste au Magazine Sorbonne Nouvelles
