MICHIRU MURAKI
PR Strategist at Dentsu Inc.
Tokyo, 日本
标题HITOTOKI CLOCK
广告公司
广告战役 HITOTOKI CLOCK
广告主 KINGJIM
品牌 HITOTOKI
首次发布日期 2017 / 5
行业领域 其他
剧情简介 HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft.
In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life.
We created HITOTOKI CLOCK, the “world’s most handmade” 24-hour movie clock.
There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute.
We actually filmed these in a single, 24-hour cut.
At our official website, we released a real-time version of the clock.
We created a new kind of branded content that is actually useful in daily life.
哲学 The value of handmade is most delivered through an experience. Our aim was to create a unique branded experience to deliver the heart of handmade, through a content that is useful in everyday lives.
问题 In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life.
结果 After being publicized by a variety of WEB media, the page view of the brand site increased over 700%, and the site has been visited over 70,000 times.
By combining visual identity with content, it has contributed to increased awareness of the brand itself. It succeeds not only in conveying the charm of handmade items, but also in letting everyone experience them as something familiar.

媒体类别 Web Film
长度
更多信息 http://www.kingjim.co.jp/hitotoki/clock/
创意总监
美术指导
美术指导
文案
文案
Film Director
PR Strategist
PR Strategist
客户主管
客户主管
制片
制片
Art Producer
Art Producer
音乐
项目经理
Director of Digital
Digital Director
Digital Director

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