| 标题 | The key to get Brussels in motion |
| 广告公司 | mortierbrigade |
| 广告战役 | The key to get Brussels in motion |
| 广告主 | STIB/MIVB |
| 品牌 | STIB/MIVB |
| Posted | 7月 2019 |
| 行业领域 | 运输、旅行及旅游 |
| 剧情简介 | Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space. |
| 媒体类别 | Interactive Outdoor Experience |
| 长度 | |
| 广告经理 | Lionel Lammens |
| 广告经理 | Barbara Foucart |
| 广告经理 | Melisa de Wilde |
| 广告经理 | Florence Manente |
| 创意总监 | Jens Mortier |
| 创意总监 | Joost Berends |
| 创意总监 | Philippe de Ceuster |
| 创意团队 | Ramin Afshar |
| 创意团队 | Danny Vissers |
| 制作公司制片 | Amandine Clio |
| PR manager | Anne-Cécile Collignon |
| Social Media Manager | Jonas Van Bael |
| 设计师 | Inès Martinez |
| 设计师 | Sophie Bayeul |
| 设计师 | Vito Latorrata |
| 插图 | de Kwekerij |
| 插图 | Barbara Vandekonijnen |
| 导演 | Gunter Blokken |
| 剪辑师 | Jelle Van Stroo |
| 音效 | Sonhouse |
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