Daria  Morozova
Copywriter at Leo Burnett Moscow
Moscow, 俄罗斯
标题1 MB Campaign
广告公司
广告战役 1 MB Campaign
广告主 Skylink LTE
品牌 Skylink LTE
首次发布日期 2017 / 5
行业领域 手机与寻呼机
剧情简介 Introducing the lightest website and media campaign ever created. Why the emphasis on trimming down the KBs? Skylink needed to target internet users with the slowest, most unreliable connections to launch its new high speed LTE service. So they used smartphone data to create an algorithm that specifically targeted users in the low speed zone - and it worked! Application rates doubled following the launch of the bare bones site.
媒体类别 案例研究
长度
首席创意官
Creative Group Head
Art Director
UX Designer
Digital Creative Director
文案
文案
Head of Media

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