标题 | 1 MB Campaign |
广告公司 | Marvelous LLC |
广告战役 | 1 MB Campaign |
广告主 | Skylink LTE |
品牌 | Skylink LTE |
首次发布日期 | 2017 / 5 |
行业领域 | 手机与寻呼机 |
剧情简介 | Introducing the lightest website and media campaign ever created. Why the emphasis on trimming down the KBs? Skylink needed to target internet users with the slowest, most unreliable connections to launch its new high speed LTE service. So they used smartphone data to create an algorithm that specifically targeted users in the low speed zone - and it worked! Application rates doubled following the launch of the bare bones site. |
媒体类别 | 案例研究 |
长度 | |
首席创意官 | Artem Sinyavskiy |
Creative Group Head | Marat Shakirov |
Art Director | Georgiy Serov |
UX Designer | Elisey Solovyev |
Digital Creative Director | Pavel Gusev |
文案 | Daria Morozova |
文案 | Janna Kushnirova |
Head of Media | Bulat Aupov |