标题 | Forte Femme |
广告公司 | Voskhod |
广告战役 | Forte Femme |
广告主 | Forte Bank |
品牌 | Forte Bank |
首次发布日期 | 2019 |
行业领域 | 银行与金融服务、投资、证券服务 |
哲学 | Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development. |
媒体类别 | 互动 |
长度 | |
文案 | Georgy Kornilov |
文案 | Anton Rozhin |
文案 | Artem Epanchintcev |
文案 | Alfia Khafizova |
Art Director | Vladislav Derevyannykh |
Art Director | Kirill Ratman |
Producer | Elizaveta Larionova |
Creative Director | Andrey Gubaydullin |
Strategist | Veronika Malikova Kombinat |
Agency Producer | Yelena Dmitriyeva |
Producer Assistant | Taissiya Samoilova |
Producer Assistant | Tomiris Kassenova |
Creative Director | Nikita Yermolayev |
文案 | Rassul Abidov |
Art Director | Diana Korchevskaya |
Director | Darya Yastrebova |
Production | Daddy's Film |
DOP | Tim Lobov |
Producer | Egor Solomatin |