Elizaveta  Larionova
Producer at Voskhod
俄罗斯
标题Car curling
广告公司
广告战役 Car Curling
广告主 Smartpolis Insurance
品牌 Smartpolis Insurance
Posted10月 2017
行业领域 保险
哲学 We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. 
问题 Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. 
结果 A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. 
媒体类别 影视
长度
创意总监
美术指导
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文案
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