标题 | Car curling |
广告公司 | Voskhod |
广告战役 | Car Curling |
广告主 | Smartpolis Insurance |
品牌 | Smartpolis Insurance |
Posted | 6月 2017 |
行业领域 | 保险 |
哲学 | We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. |
问题 | Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. |
结果 | A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. |
媒体类别 | 案例研究 |
长度 | |
创意总监 | Andrey Gubaydullin |
美术指导 | Vladislav Derevyannykh |
文案 | Alexander Sinyuk |
文案 | Anton Mamykin |
Project Manager | Dmitry Donik |
Producer | Elizaveta Larionova |