Mickaël Jacquemin
美术指导 at DDB Paris
PARIS, 法国
标题Thank You All
广告公司
广告战役 Thank You All
广告主 Marie Claire
品牌 Marie Claire
首次发布日期 2018 / 3
行业领域 报纸、杂志、书籍
剧情简介 In France, 100% of women using public transportation have experienced sexual harassment or sexual assaults at least one time. This unacceptable situation is becoming a major societal topic. Marie Claire, one of the first and most engaged women magazines in France, wanted to be part of this fight and take action on 8 march for the International Women’s Day.Most communications target the victims or the aggressors - and forget those who can really make a change : witnesses. We chose a deliberately unsettling approach to denounce the impunity of harassers and commit citizens to act collectively against harassment in the public space.Marie Claire’s engagement went beyond the campaign with a special issue of the magazine dedicated to street harassment. Including concrete, illustrated advice on how to take action when witnessing such situations.
媒体类别 平面
Advertising Agency
执行创意总监
文案
美术指导
战略企划
Agency supervisor
Agency supervisor
Agency supervisor
广告公司制片
客户主任
客户主任
摄影师

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