Anton Mamykin
Copywriter at Voskhod
Ekaterinburg, 俄罗斯
标题Car curling
广告公司
广告战役 Car Curling
广告主 Smartpolis Insurance
品牌 Smartpolis Insurance
Posted6月 2017
行业领域 保险
哲学 We set up 50 car accidents in 2 hours just for fun.How?Smpolis Insurance presents: A first ever Car Curling Tournament.A target, 6 cars, 4 teams: it’s like curling but with cars instead of rocks.The one who puts the car closer to the center wins. 
问题 Black ice is a common reason for car incidents in Russia, and only 12,2% of drivers have a full insurance package. Russians don’t like buying insurance. They like fun games. 
结果 A huge buzz all over the worldIn 2 days we got:More than 10 000 mass media publications, news coverage, blog articles and social media posts with 1 billion media impressionsWith 0 media spend Smartpolis website traffic increased by 700%. 
媒体类别 案例研究
长度
创意总监
美术指导
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文案
Project Manager
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