Burger King - "Order from McDonald's"

Buzzman

Buzzman Paris, 法国

奖项

3189

品牌: Burger King
国家: 法国

广告主: Burger King

标题	Order from McDonald's
Brief	Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis.
广告公司	Buzzman
广告战役	Burger King and Friends
广告主	Burger King
品牌	Burger King
首次发布日期	2020 / 11
行业领域	食品
剧情简介	This is the surprising but united message that BURGER KING® France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.
媒体类别	平面
President	Georges Mohammed-Chérif
Vice President (VP)	Thomas Granger
Managing Director	Julien Levilain
美术指导	Philippe Boucheron
文案	Patrice Lucet
Art Director Assistant	Mona Saleh
客户主管	Fany Maupou
Social media consultant	Félix Brunot
Social media consultant	Arnaud Cherbonnier
PR	Amélie Juillet
PR	Renaudineau Paul
执行创意总监	Georges Mohammed-Chérif