Chris Lettley
Producer Documentary at McCann New York
New York, 美国
标题Lost Purse
广告公司
广告战役 The Allstate Foundation
广告主 Allstate Foundation
品牌 Allstate Foundation
首次发布日期
行业领域 银行、金融、法律和保险
剧情简介 Allstate Foundation Purple Purse, an initiative aimed at ending domestic violence through financial empowerment, just announced its partnership with tennis champion, entrepreneur and philanthropist Serena Williams. As program ambassador, Williams will bring awareness to the invisible yet catastrophic role financial abuse plays in domestic violence, while encouraging the public to help break the cycle of abuse.
 
The film shows how real people respond when directly confronted with domestic violence and financial abuse. The participants’ reactions illustrate how we, as a society, think, talk and ultimately act when faced with this issue. By depicting real efforts to help a victim in need, viewers are encouraged to ask themselves, “What would they do in this situation?”
媒体类别 Web Film
长度
剪辑公司
执行创意总监
执行创意总监
执行创意总监
联合创意总监
联合创意总监
Head of Production
Group Executive Producer
制片
音乐制作人
客户总监
Communications Director
Strategy Director
客户主管
制作公司
执行制片
导演
摄影指导
Line Producer
剪辑师
Assistant Editor
后期制作
VFX & Color Filmworkers
Colorist
特效
后期制作
录音室
Recording Studio Executive Producer
Sound Engineer
音乐
音乐作曲家
客户主管

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