SVP, Innovation & Global Business Lead
at
Momentum Worldwide
Greater New York City Area, 美国
| 标题 | Jersey Assurance |
| 广告公司 | Momentum Worldwide |
| 广告战役 | Jersey Assurance |
| 广告主 | American Express |
| 品牌 | American Express |
| Posted | 4月 2019 |
| 行业领域 | 信用卡 |
| 剧情简介 | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
| 媒体类别 | Web Film |
| 长度 | |
| PR Agency | PMK•BNC |
| Digital Agency | Digitas |
| 媒介公司 | MindShare |
| 制作公司 | Hungry Man |
| Content Edit House | Rock Paper Scissors |
| Content Production | Versus |
| EVP Global Account Director | Christine Shoaf |
| 首席创意官 | Omid Farhang |
| 执行创意总监 | James Robinson |
| SVP Director of Production | Spring Clinton |
| VP Director | Ian Fettinger |
| VP Creative Director | Bharat Kumar |
| VP Creative Director | Marcelo Ramirez |
| Director Strategy | Dane Jensen |
| 联合创意总监 | Greg Tatum |
| Senior Account Manager | Ron Beach |
| Senior Copywriter | Bob Tallman |
| 美术指导 | Christie Kim |
| 美术指导 | James Barrett |
| Producer Content | Robert Mulligan |
| 项目经理 | Samantha Nesto |
| Studio Production Manager | Richard Difuria |
| 客户主管 | Hallie Murdock |
| Agency | Wasserman + Partners Advertising |