概要
Transition, departure, going global, unmastered expertise : These are situations on which I have engaged successfully through my career in operational, cost effective off- and on-line communications. I have the expertise to identify and implement operational solutions with internal workforce teams during highly stressed periods.
A polished communicator with excellent interpersonal skills and natural authority, I am a Specialist in Integrated Communications who benefits from comprehensive experience in all 3 sectors of the market – as an international consultant, on the client side and in multinational agencies.
►Consulting : 15 years serving companies and agencies including Sage, McCann, Nestlé, Mayence, Peugeot, Havas, Kia Motors, Metro, Dream'eo, Saatchi, tech & web start-ups.
►Client side: Europe Communications Director for IT companies: Bull, Cabletron Systems, Analog Devices
►Agencies: McCann-Erickson and Publicis, managing and launching main FMCG brands
Intervention during periods of transition (Replacement / support, internationalization, globalization), change (merger, buyout) or crisis (client or supplier relationship).
Development and implementation with the teams of new operational ways of working including organizations, processes and tools (off- and on-line).
Seamless fitting into your communications team to manage the design, implementation and monitoring of communications actions both classic and digital.
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McCann Worldgroup UK
Positions
Transition and change Leadership
Consultant
January 2001 - Present (23年3个月)
Mid, Long term assignments (on-site, salaried fixed-term contract or fees) are described below :
Other clients for temporary missions :
Creative Services, DDB (Piment, GECIP), Gallier et Associés, Saatchi et Saatchi, Et Associés, IPS Com, Euro RSCG, Momentum
Renault, Hexis Cyber Security, Privilege de marque, LABO, METRO, APM, Tenna Technologies, Business Development Keys, Extreme Networks, ITECOR
Other clients for temporary missions :
Creative Services, DDB (Piment, GECIP), Gallier et Associés, Saatchi et Saatchi, Et Associés, IPS Com, Euro RSCG, Momentum
Renault, Hexis Cyber Security, Privilege de marque, LABO, METRO, APM, Tenna Technologies, Business Development Keys, Extreme Networks, ITECOR
Implementation Manager
Sage
January 2016 - April 2016 (3个月)
Sage, leader in accounting and HR/Payroll solutions, has put in place a new organisation and is moving from local to global digital campaigns for all markets.
Freedman International, responsible for the localization of Sage campaigns across all its markets, has as main responsibilities for the Implemetation Manager :
. Interfacing with all campaign managers (4 divisions) to explain and establish new processes
. Liaising with Global Sage and Freedman linguists, legal and procurement departments to ensure quality of local translations/adaptations
. Ensuring quality of Sage-Freeman relationship to develop long-term collaboration
. Introducing Freedman to other services inside Sage France to develop local business
. Management of numerous assets (banners, social posts, In-Mails, Whitepaper...)
. Reporting and proposing changes to improve flow of information, time to market, quality of adaptations, client-agency relationship...
Freedman International, responsible for the localization of Sage campaigns across all its markets, has as main responsibilities for the Implemetation Manager :
. Interfacing with all campaign managers (4 divisions) to explain and establish new processes
. Liaising with Global Sage and Freedman linguists, legal and procurement departments to ensure quality of local translations/adaptations
. Ensuring quality of Sage-Freeman relationship to develop long-term collaboration
. Introducing Freedman to other services inside Sage France to develop local business
. Management of numerous assets (banners, social posts, In-Mails, Whitepaper...)
. Reporting and proposing changes to improve flow of information, time to market, quality of adaptations, client-agency relationship...
Global Transition Director
Neuilly sur Seine Cedex, 法国
January 2015 - July 2015 (6个月)
McCann Paris is a global Communications agency part of the IPG Group. For one of its major client, Bruno is leading the Transition from a local to local adaptation of the digital assets (Banners, Posts, Websites) to the new process of global and central adaptation. This, for Europe, Middle East and Latin America.
Bruno's main tasks are :
. Presentations to internal and external audiences McCann agencies, Client, third parties .
. Detailed processes workflow
. List of Roles and responsibilities between account, Craft, agencies, central, regional and local.
. Prepare job definitions.
. Search and select candidates.
. Actively participate in platform selection meetings.
. Work with tech to ensure platform meet organization and processes
Bruno's main tasks are :
. Presentations to internal and external audiences McCann agencies, Client, third parties .
. Detailed processes workflow
. List of Roles and responsibilities between account, Craft, agencies, central, regional and local.
. Prepare job definitions.
. Search and select candidates.
. Actively participate in platform selection meetings.
. Work with tech to ensure platform meet organization and processes
Chief of Operations
Mayence France
April 2012 - September 2013 (1年5个月)
Mayence is an European Group specialized in services about the Graphic supply chain. From Audit & Consultancy to Logistics & Fulfillment, including creative services, print & POS, digital marketing, retail marketing tools..
Heading Mayence France. Mayence employs around 115 employees, France being by far the biggest BU.
Clients include Nestlé, GSK, Diageo, Akzo Nobel, Krys.... Large experience in the pharmaceutical industry.
Clients wins : Akzo, GSK, Dukan, Amgen, Scotts and new services (studio, creative...) for Kryss, Revlon, Nestlé, Amgen...
Heading Mayence France. Mayence employs around 115 employees, France being by far the biggest BU.
Clients include Nestlé, GSK, Diageo, Akzo Nobel, Krys.... Large experience in the pharmaceutical industry.
Clients wins : Akzo, GSK, Dukan, Amgen, Scotts and new services (studio, creative...) for Kryss, Revlon, Nestlé, Amgen...
International Platform Director
Havas
Puteaux, 法国
February 2011 - February 2012 (1年)
Havas is a multi-channel full-service advertising agency offering a comprehensive range of
publishing and digital publishing services and was the only international group without a
production network
Brief was to define a proposal for establishing an international production network, and the
standardization of nomenclature and tools between HPS, Havas New York & Bangalore
● Established specifications for a production and management digital tool
● Created the fundamental structure and principles for an international network
● Setup the BU in a Worldwide Group.
publishing and digital publishing services and was the only international group without a
production network
Brief was to define a proposal for establishing an international production network, and the
standardization of nomenclature and tools between HPS, Havas New York & Bangalore
● Established specifications for a production and management digital tool
● Created the fundamental structure and principles for an international network
● Setup the BU in a Worldwide Group.
France Office Manager
Freedman International
January 2010 - December 2010 (11个月)
Freedman International is a London based company, specialized in global marketing implementation (Digital, translation, creative, studio, production). With the decoupling development worldwide, the idea was to open offices in the main countries (Paris, Shanghai, New-York).
My role was to introduce Freedman to the French markets, determine if there was a benefit to establish an office in Paris, and prepare a sales and marketing approach for the French market
● Introduced business plan to Kevin Freedman.
● Closed appointments with multinational companies and worked with London on European pitches
● Introduced business models to CAC 40 companies including Peugeot, Total, Michelin, ACCOR, L'OREAL, Essilor...
My role was to introduce Freedman to the French markets, determine if there was a benefit to establish an office in Paris, and prepare a sales and marketing approach for the French market
● Introduced business plan to Kevin Freedman.
● Closed appointments with multinational companies and worked with London on European pitches
● Introduced business models to CAC 40 companies including Peugeot, Total, Michelin, ACCOR, L'OREAL, Essilor...
Peugeot International Communications Director
Euro RSCG
January 2009 - December 2009 (11个月)
Havas Worldwide, formerly known as Euro RSCG, is one of the largest integrated marketing
communications agencies in the world, made up of 316 offices in 75 countries throughout the world.
Brief was to intervene in the client / agency relationship which was in crisis, and to manage the
international launch of 2 new vehicles
● Completely reorganized the department and brought about a normal and peaceful agency-client relationship within the first 6 months
● Released 308CC et 5008 new commercials in more countries than previous international launches
● Achieved 20 % economies of scale in international communications
communications agencies in the world, made up of 316 offices in 75 countries throughout the world.
Brief was to intervene in the client / agency relationship which was in crisis, and to manage the
international launch of 2 new vehicles
● Completely reorganized the department and brought about a normal and peaceful agency-client relationship within the first 6 months
● Released 308CC et 5008 new commercials in more countries than previous international launches
● Achieved 20 % economies of scale in international communications
KIA Brand Director
Lowe and Partners Worldwide
December 2005 - January 2007 (1年1个月)
Mission was to strengthen the pitch team and the brand management, and to lead Kia Motors France communication re-launch and management acting as Team and global budget director
Pitched against Australie and Walk don't walk and won the account from Korean decision-makers; responsible for the supervision of the global account including local dealer promotion
● Re-launched the brand in all media plus 2 new major launches : KIA Seed et Seed SW
● Improved brand awareness by 20%, global sales by 10% in France, and achieved Image improvement
● Established the digital strategy including various mini-sites
Pitched against Australie and Walk don't walk and won the account from Korean decision-makers; responsible for the supervision of the global account including local dealer promotion
● Re-launched the brand in all media plus 2 new major launches : KIA Seed et Seed SW
● Improved brand awareness by 20%, global sales by 10% in France, and achieved Image improvement
● Established the digital strategy including various mini-sites
Europe Marketing Communication Manager
DREAME'O
April 2003 - June 2005 (2年2个月)
Brief was to manage this Chinese public company’s incursion into the electronic mass market, which was a first collaboration with Chinese clients and entailed the learning of Asian business customs.
● Launched new, enhanced packaging tailored to targets, market and legislation
● CEBIT-only specific booth in the “Chinese Enterprise” hall, reused by Dreame’o for other exhibitions outside Europe
● Marketing Communications ambassador to a population highly uninvolved with that subject
● Launched new, enhanced packaging tailored to targets, market and legislation
● CEBIT-only specific booth in the “Chinese Enterprise” hall, reused by Dreame’o for other exhibitions outside Europe
● Marketing Communications ambassador to a population highly uninvolved with that subject
Director of Groupe Hachette Internet Content
LEVALLOIS PERRET , 法国
May 2001 - November 2002 (1年6个月)
Brief was to facilitate Lagardère Group’s desire to push and expand Editorial Digital Content, which involved setting new marketing and sales strategies
● Sales development: Supplying web content for more than 10 web agencies
● Re-motivation of journalists and editor in chief
● Renewal of client contracts: Danone, Monoprix, Air France, Hôtels Concorde, Société Générale…
● Sales development: Supplying web content for more than 10 web agencies
● Re-motivation of journalists and editor in chief
● Renewal of client contracts: Danone, Monoprix, Air France, Hôtels Concorde, Société Générale…
Contributed significantly to putting in place the structures and processes of the European Marketing Communications Department and established the First European Marketing Communications plan
Recruited and managed an international team (UK, US, Belgium) and actively participated in the World Marketing Board as the only non US representative
● Improved the efficiency and targeting of PR and events programs (Trips, Tradeshows, Press
conferences)
● Significantly increased brand image and awareness
● Launched and developed the European CRM program (Internet and Call Center)
Recruited and managed an international team (UK, US, Belgium) and actively participated in the World Marketing Board as the only non US representative
● Improved the efficiency and targeting of PR and events programs (Trips, Tradeshows, Press
conferences)
● Significantly increased brand image and awareness
● Launched and developed the European CRM program (Internet and Call Center)
Marketing Communications Director Europe
Cabletron Systems
1995 - 1998 (3年)
Moved to England to manage a multinational and multicultural team of 15 people across the UK, New Zealand and Australia in the establishment of a distributor network in Europe
● Created the first European Marketing Communication plan and set up the European distribution network
● Standardization of Events and tradeshows : 35 % of economy of scale
● Won a $5 million contract
● Created the first European Marketing Communication plan and set up the European distribution network
● Standardization of Events and tradeshows : 35 % of economy of scale
● Won a $5 million contract
Marketing Communications Director Europe
Zenith Data Systems
1990 - 1995 (5年)
This was at a time when ZDS entered FNAC and became a reference in home computing, and also became the first player in the INTEL INSIDE program
● Established the first European Marketing Communications plan
● Created and managed a number of exceptional events (Orient Express / Cannes Film Festival)
● Defined the Real Internal communications policy between ZDS et BULL
● Established the first European Marketing Communications plan
● Created and managed a number of exceptional events (Orient Express / Cannes Film Festival)
● Defined the Real Internal communications policy between ZDS et BULL
Service Group Director
McCann Erickson
1985 - 1989 (4年)
Managing a group of 14 people, Responsible for accounts like Camel, Black&Decker, Goumet Friskies, Buitoni... Work with international coordination on Camel and Black&Decker
Kronenbourg, Suchard-Tobler
Education
Marketing
1976 - 1979 (3年)
Activities and Societies: Gala des Grandes Ecoles (3 ans) Gala de l'ISG Création du Ciné-Club ISG Rencontres "Cinéma et Entreprise" ou comment l'entreprise est elle vue par le prisme du cinéma.
