Antoine Pastor

Antoine Pastor

Brand strategist / Digital strategist at Les Poupées Russes
Paris, 法国


I’m Antoine

I’m a strategic planner currently working in Paris.

I think the best way for me to explain why is to meet you in person (and it will be a nice and passionate conversation).

I studied political science and journalism and have a Master Degree in marketing and communication. I’m also a gamer, a cat lover, a perfume junkie.

Also, there is one last very important thing I really need to talk about : I’m in love with Japan and japanese culture for years.

Let’s get in touch here, by mail ( or on Twitter (@apastor__)


Strategic planner
Paris, 法国
January 2016 - Present (4年 8个月)
- Helping brands to design their way forward : branding, digital strategy, UX strategy, content strategy, social media activations

- My clients :
> PSA - Free2Move
> Shiseido
> Hermès Maison
> Jeanneau (Groupe Bénéteau)
> Nina Ricci (Puig)
> Lancôme (L'Oréal Division Luxe)
> (Groupe Printemps)

- New Business :
> Erborian
> Groupama Immobilier
> Mugler
> Château Sainte-Roseline
> La Roche-Posay

- Creating, managing and coordinating the agency's blog : L'Oeil de Moscou.
A curated tool to understand and uncover the opportunities of advertising, marketing, digital and consumer trends :
Digital strategic planner
Paris, 法国
June 2013 - December 2015 (2年 6个月)
- New business development / Leading competitive pitch responses : brief taking, writing strategic recommendations and tracking web production (UX & Creation)

- Brand planning / Helping brands to define, express and market themselves : brand repositioning, brand plan, e-reputation, content strategy, editorial strategy

- Strategic consulting and digital communication management / Providing companies with specific solutions to build their digital ecosystem : Ecommerce, eCRM, social media

- Usability and user-experience strategy (UX) / Providing insights from qualitative-data sources analysis. Identifying key issues with the online journey (experience map). Suggesting user interface design and user-centric services through use of data from customer behaviour.

My accounts :
> Beauty / Yves Rocher
> Corporate / Neuflize OBC (ABM AMRO)
> Retail / Saint Maclou
> Food / Quick
> Luxury / Bvlgari, Zenith

New business :
> Le Bon Marché
> Galeries Lafayette
> Miu Miu
> Cloudy Bay (Moët Hennessy)
> Armani Privé
> Level Shoe District Dubaï
Digital consultant
September 2012 - May 2013 (8个月)
- Start-up spirit and challenges
- New business development
- Project Management

My accounts :
> Beauty / L'Oréal Luxe (Biotherm, Lancôme)
> Retail / La Redoute
> Luxury / Delvaux

New business :
> Viktor & Rolf
> Diesel
> Moët&Chandon
Digital content manager
Condé Nast France -
January 2011 - September 2012 (1年 8个月)
- Writing engaging content (beauty, fashion and art-de-vivre thematics) for Vogue Paris' digital media platforms

- Identifying key content category opportunities and managing the production, publication and sharing of that content across Vogue Paris digital platforms

- Contributing to the development of campaigns and creative content strategy

- Developing and maintaining structure to provide competitive 24/7 digital content coverage

- Collaborate with Sales team to develop digital content tailored for specific retailers (e.g. Vestiaire Collective, Net-A-Porter)
Project Manager
June 2009 - January 2010 (7个月)
- In charge of Maison Martin Margiela’s first perfume's PR kit production
- 2010 Grand Prix Stratégies du Design award winning Agency

Accounts :
> Hermès
> L'Oréal Luxe (Biotherm, Diesel)


Master Marketing & Communication des entreprises

2013 - 2014 (1年)

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