Benjamin Le Breton
Creative Director at BETC
Paris, 法国
标题Aimen
广告公司
广告战役 Aimen
广告主 CANAL+
品牌 Canal+
Posted5月 2017
产品 The Young Pope
行业领域 电视、广播节目与电视台、电台
剧情简介 If you’re familiar with the colloquialism “What would Jesus do?” Canal+ may finally have an answer for you. For the launch of The Young Pope series in France, the TV channel took to social media, armed with artificial intelligence and The Bible. AiMEN, powered by IBM Watson, responded to users’ twitter and Facebook posts with witty biblical quotes. Talking smack? Read a bit of John 15:12. Being too proud? Samuel 2:3 will put you back in your place.
媒体类别 案例研究
长度
创意总监
创意总监
美术指导
文案
数字制片
战略企划
制作公司
广告公司制片
Executive Creative Director Digital

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