标题 | Coverboy |
广告公司 | Grey New York |
广告战役 | Coverboy |
广告主 | Procter & Gamble |
品牌 | Coty |
首次发布日期 | 2016 / 10 |
行业领域 | 化妆品、美容产品及香水 |
剧情简介 | CoverGirl now has its first cover boy. The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador. CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives. Charles says his role with CoverGirl includes appearing in a TV commercial for the brand. The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube. |
媒体类别 | 社交媒体 |
长度 | |
首席创意官 | Andreas Dahlqvist |
创意总监 | Michael Bengtsson |
创意总监 | jennifer andrews |
创意总监 | Jeannie Chung |
设计师 | Emma Hsu |
设计师 | Angela Kim |
制作公司 | Townhouse |
制片 | Judi Nierman |
制片 | Alison Horn |
制片 | Jen Pugliese |
制片 | Jeremy Lewis |
制片 | Ed Case |
创意团队 | Seema Patel |
创意团队 | Ernesto James |
创意团队 | Jennifer Clayton |
创意团队 | Maria Vorovich |
创意团队 | Natasha Howell |
创意团队 | Diane Comstock |
创意团队 | Soyoung Kwon |
创意团队 | Danae Danta |
创意团队 | Marta Pisera |
创意团队 | Sam Woolf |
创意团队 | Tracey Richman |
创意团队 | Anna Kelce |
创意团队 | Grace Morningstar |
执行创意总监 | Alice Ericsson |
执行创意总监 | Marco Pupo |
执行创意总监 | Joao Coutinho |
Media Company | ZenithOptimedia |
摄影师 | Tim O'Malley |
Public Relations Expert | Marina Maher Communications, Inc. |