Jennifer Clayton
Marketing Director at Volkswagen
New York, 美国
标题Coverboy
广告公司
广告战役 Coverboy
广告主 Procter & Gamble
品牌 Coty
首次发布日期 2016 / 10
行业领域 化妆品、美容产品及香水
剧情简介 CoverGirl now has its first cover boy.

The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador.

CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives.

Charles says his role with CoverGirl includes appearing in a TV commercial for the brand.

The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube.

媒体类别 社交媒体
长度
首席创意官
创意总监
创意总监
创意总监
设计师
设计师
制作公司
制片
制片
制片
制片
制片
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
创意团队
执行创意总监
执行创意总监
执行创意总监
Media Company
摄影师
Public Relations Expert

Trending

Create a free Talent profile and become a member of AdForum

Get Started