Sophia Strydom
Designer / Art Director at TBWA\NEBOKO
Amsterdam, 荷兰
标题Tramroulette
广告公司
广告战役 Tramroulette
广告主 Holland Casino
品牌 Holland Casino
首次发布日期 2016 / 12
行业领域 博彩与赌博
剧情简介 How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam.

Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes.
媒体类别 户外广告
长度
市场 法国
创意总监
创意总监
美术指导
美术指导
文案
文案
设计师
广告公司制片
制作公司
制作公司
导演
摄影师
摄影师 Wouter Koomen
摄影师 Mink Pinster
摄影师
剪辑师 Frits-Jan Smit
音效
音乐
技术设计主管
技术设计主管
技术设计主管
客户经理
客户经理
客户经理
客户经理

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