| 标题 | Proud to be PrEPPED |
| 广告公司 | Amélie Company |
| 广告战役 | Proud to be PrEPPED |
| 广告主 | Colorado Department of Public Health and Environment (CDPHE) PrEP |
| 品牌 | Colorado Department of Public Health and Environment (CDPHE) PrEP |
| Posted | 2月 2018 |
| 行业领域 | 公共安全、保健及卫生 |
| 剧情简介 | One case of HIV is diagnosed in Colorado each day. The Colorado Department of Public Health and Environment tasked Amèlie to help eradicate this epidemic by informing the LGBTQ community about PrEP, the daily pill that is over 90% effective in preventing HIV. The campaign put people and their real-life stories in front of the camera to break down the stigmas that discourage some from getting on PrEP, such as price, accessibility and lifestyle stereotypes. The “Proud to be PrEPPED” campaign used video, social posts, a robust website and ever a 32-foot interactive wall at Denver PrideFest to show how PrEP keeps communities healthy and poised to end HIV once and for all. |
| 媒体类别 | 互动 |
| 首席创意官 | Pat Feehery |
| 美术指导 | Chelsea Anderson |
| 文案 | Rachel Edwards |
| 客户总监 | Mackie Clonts |
| 客户主管 | Brenna Hersey |
| 客户主管 | Jana Schneider |
| 广告公司制片 | Heather Popenhagen |
| Retoucher | Todd Fisher |
| 制作公司 | Proctor Productions |
| Retoucher | Todd Fisher |
| 制作公司 | Proctor Productions |