| 标题 | High Costs - Classroom in a Box |
| 广告公司 | Amélie Company |
| 广告战役 | High Costs combats underage marijuana use through trivia contest for teens |
| 广告主 | City and County of Denver |
| 品牌 | City and County of Denver |
| 首次发布日期 | 2018 / 6 |
| 行业领域 | 政府与其他机构 |
| 剧情简介 (原始语言) | As a teen in Colorado, it’s important to understand the negative effects of underage marijuana use. However, most youth don’t want to be lectured about marijuana by adults; they want the facts, and the opportunity to make their own decisions. The City and County of Denver tasked Amélie with coming up with a teen-approved platform to educate Denver’s youth on all things marijuana. We created “Weeded Out,” a game show exclusively for teens that educates them on everything about marijuana, from history to legal and health implications. Teaser videos encouraged youth to audition to compete for the title of Heavyweight Champion of Weeded Out Wisdom. Videos hyped the game show leading up to its release, complemented by educational billboards and school bus advertisements. We also produced a “classroom version” of the game to be played in schools throughout Denver. By educating students with the straight facts, they can feel empowered to make the responsible decision not to use marijuana underage in a legalized state. |
| 媒体类别 | 其他 |
| 创意总监 | Eric Hines |
| 美术指导 | Jennie Jarzabek |
| 美术指导 | Junior Art Director |
| 广告公司制片 | Kristen Del Calzo |
| 设计师 | Daniel Alfonzo |
| 制作设计师 | Mark Lewis |
| 制作设计师 | Junior Production Designer |
| 数字制片 | Scott Koerlin |
| Traffic Coordinator | Lindsay Block |
| 客户主管 | Jana Schneider |
| Assistant Account Executive | Katelyn Aberle |
| 客户总监 | Mackie Clonts |
| Freelance PR Account Supervisor | Jon Ekstrom |
| Community Manager | Savannah King |
| 首席创意官 | Pat Feehery |
| Live Production Company | Adolescent |
| Live Production Director | Christopher Winterbauer |
| Live Production Executive Producer | Hope Farley |
| 剪辑师 | Blake Campbell |
| Sound Engineer | Ryan Policky |
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