概要
What does it take to lead a 60-year-old agency to win its first ever Cannes Lion in 2017? A lion, a Sherpa, a boss who isn’t bossy, and a prime number, apparently. In short, Alice Chou, who has been described as aa of above. Chou is as persistent as a lion on the prowl when exploring new angles and territories in her work, and she acts like a Sherpa of new hires, guiding their ascension to the international stage without airs or arrogance. Her uncompromising pursuit of creative excellence is likened to a prime number that cannot be divided. It is hardly surprising that Chou was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association in 2017. Since bagging the Cannes Lion for Dentsu Taiwan, she has also won Grand Prix in Adfest and Adstar as well as other major creative award shows in Asia-Pacific. As the first person in Taiwan to sit on the Cannes Entertainment Lions this year, Chou increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the selection process.
