| 标题 | The Drive |
| 广告公司 | BBDO San Francisco |
| 广告战役 | Challenge Accepted |
| 广告主 | Mattel, Inc. |
| 品牌 | Hot Wheels |
| 首次发布日期 | 2017 / 9 |
| 行业领域 | 玩具与游戏 |
| 剧情简介 | The campaign showcases how the challenges Hot Wheels provides to kids help them to build the skills and confidence they need to take on the world. To launch the campaign, a new film, created by BBDO San Francisco, focuses on a mother and son, and draws parallels between play and reality to convey that life is full of challenges that build resilience and champion the challenger spirit in every kid. It emphasizes how Hot Wheels is more than a source of fun, but also a great way to learn important life skills. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Matt Miller |
| 首席创意官 | David Lubars |
| 创意总监 | Ben Einziger |
| 美术指导 | Tu Phan |
| 美术指导 | Page Kishiyama |
| 文案 | Aaron Gough |
| 文案 | Timothy White |
| Managing Director | Marc Burns |
| Group Account Director | Kim Fredkin |
| Management Supervisor | William Jones |
| 客户主管 | Alexandra Hamill |
| Chief Strategist | Tim Millar |
| Director of Communication Strategy | Heidi Keel |
| Strategy Director | Jose Higuera |
| 执行制片 | Patti Bott |
| Business Affairs | Danielle Ivicic |
| 制作公司 | Tool of N. America |
| 导演 | Erich Joiner |
| 音乐 | Massive Music |
| 剪辑公司 | No. 6 Post |
| 剪辑师 | Chan Hatcher |
| Colorist | Billy Hobson |
| 着色 | Shed |
| Sound Designer | Matt Miller |
| 音效设计公司 | Lime Studios |
| VFX Supervisor / 3D Lead Artist | Paul O'Shea |