Ollie Dearn
Communications Director at LifeJacket
London, 英国
标题Fan Paint
广告公司
广告战役 Fan Paint
广告主 LifeJacket
品牌 LifeJacket
首次发布日期 2022 / 11
行业领域 防晒产品
广告口号 SPF. Just Apply It.
哲学 Creative agency Havas London and skin protection brand LifeJacket and the charity Melanoma UK have partnered on a new campaign that aims to drive awareness of skyrocketing skin cancer rates in men. Fan Paint launches ahead of the football World Cup in Qatar – which will see thousands of England fans heading to a country renowned for its high temperature and strong sunlight intensity. Melanoma rates - in men in particular - have increased by a staggering 50% over the past decade – with men now almost twice as likely as women to die of skin cancer. Despite that, men remain stubbornly resistant to putting on sun protection – with just one in five using sunscreen regularly. Alarmingly people attending this World Cup are 3x more likely to get skin cancer than those attending during the 1994 and 1998 World Cups. To counter this entrenched behaviour, this new campaign aims to raise awareness of the dangers posed by unprotected exposure to the sun and tout a simple solution: sunscreen. It targets both those fans heading to Qatar – the first time a World Cup has been moved to winter because of the heat – and sports fans more generally. At its heart is a tongue-in-cheek homage to Nike’s iconic 2006 billboard depicting a shirtless Wayne Rooney daubed in the red and white of the St. George’s Cross. In this new execution, Rooney is replaced by a decidedly less athletic everyman, while the red paint has been replaced by the angry, unmistakable red of sunburn (complete with handprint across his stomach) as he grimaces in pain. It includes the line ‘SPF. Just Apply It.’ and will appear on out-of-home sites in and around Heathrow Airport as fans journey to the Middle East.
媒体类别 户外广告
媒介公司
Sports & Entertainment agency
广告经理
Chairman & Chief Creative Officer
首席创意官
Global Executive Creative Director
创意团队
创意团队
Account Management Team
Account Management Team
Account Management Team
广告公司制片
广告公司制片
广告公司制片助理
广告公司制片助理
Head of Comms
Communications Director
CSO/Head of Strategy
Planner
设计师
设计师
设计师
设计师
设计师
摄影师
Assistant Photographer
Assistant Photographer
Casting
Make-Up Artist
媒介公司
Media Team
Media Team
Content
Content Team
Content Team
Content Team
Content Team
Sports & Entertainment Team
Sports & Entertainment Team
Sports & Entertainment Team
Sports & Entertainment Team
Sports & Entertainment Team
PR Agency
Public Relations
Public Relations
Public Relations
Public Relations
Public Relations

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