标题 | Eat Your Tweet |
广告公司 | CLM BBDO |
广告战役 | Eat Your Tweet |
广告主 | Continental foods |
品牌 | Liebig |
首次发布日期 | 2019 / 12 |
行业领域 | 汤,填料,熟调味汁 |
剧情简介 | In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat. The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz. |
媒体类别 | 社交媒体 |
长度 | |
创意总监 | Benjamin Dessagne |
创意总监 | stephane santana |
Copywriter / Art Director | Ronan Coursin |
Copywriter / Art Director | Damien Veillet |
美术指导 | Francis Pluntz |
Head of TV | Isabelle Darroman |
战略企划总监 | Corentin Monot |
Account Manager Director | Meigge Sauvaget |
Account Manager Director | Ani Radonova |
客户主管 | Antoine Victor |
制片 | Pierre Boudin |
后期制作 | Laurianne Fréguin |
战略企划 | Bastien Beuriot |
战略企划 | Margaux GRENOUILLOUX |
Head of Social Media | Fabio Iazzetta |
Social media consultant | Youcef BOUALEM |
Communication and PR Manager | Marion Weill-Collange |
Influencer Manager | Fanny SACHOT |