Neil Williams

Neil Williams

Creative Director at Freelance
London, 英国


With over 20 years' experience as a Creative Director, Head of Copy and creative, I have created successful campaigns for some of the world’s leading brands. From re-branding airlines and tackling terrorism; to reigniting a British motor racing icon and producing one of the most successful Drink Drive campaigns of all time, I have received global recognition and many international awards along the way.

I believe in creative bravery, keeping things simple, being an inspiration, integrity, the importance of craft, continually learning, a healthy amount of chaos, and always remembering to be your own brand.


Freelance Creative Director/Senior Writer
February 2019 - Present (4年 1个月)
Creative lead on new business pitch wins for Lotus Cars (including the launch of new electric Hypercar - Evija), Triumph Motorcycles and the luxury audio brand Monitor Audio. Senior creative on other key accounts Vauxhall Cars and Sunseeker Yachts.
Creative Director
The Marketing Practice
July 2017 - January 2019 (1年 6个月)
Responsible for pushing strategic creative solutions for key B2B accounts, and managing 20 cross-functional creatives in UK, Seattle and Munich offices. Roles included leading overall design, creative and strategic direction across web, print, branding, and video disciplines mentoring, attracting and retaining creative talent, serving as a management team member and new business creative lead.
Creative Director
February 2017 - July 2017 (5个月)
Associate Creative Director then Caretaker Creative Director
London, 英国
July 2015 - February 2017 (1年 7个月)
Managed around 15 cross-functional creatives, as well as working closely with development and film production teams. He spearheads creative direction, innovative design, and was responsible for quality and impact of all ‘positive social change’ campaigns, ensuring the highest creative standard. He served on both leadership and international business teams with operational accountabilities that included coordinating and reviewing briefs, team structure, strategic insight and creative inspiration, as well as ensuring all deadlines and budgets are met.

Creative Director/Head of Copy
M&C Saatchi - UAE
March 2014 - June 2015 (1年 3个月)
Acted as brand guardian on Etihad Airways account, creating and delivering large-scale projects across multiple channels. Managed a multi-disciplined team, consisting of copywriters, art directors, designers and digital production. He established direction for all projects produced for agency’s key clients, as well supporting the agency’s new business efforts. Successfully launched the global re-brand of Etihad Airways, and developed the “The New Wings of Europe” campaign for Air Serbia. Also secured new pitch wins for Hamdan International Photography Awards and TWOFOUR54.
Creative Director/Head of Copy
Saatchi & Saatchi - Dubai, UAE
March 2012 - December 2013 (1年 9个月)
Led creative efforts from concept through to completion on key agency accounts. Oversaw all aspects of projects, ensuring creative solutions are beautiful, original and strategically brilliant. Also orchestrated the mentoring and career development of creative teams and design studio. He launched several new product ranges for Arla Foods in the region. Also handled P&G’s Pampers brand in several markets, and helped the agency win a Gold and 3 silvers at the Dubai Lynx awards.
Creative Consultant
J. Walter Thompson - Dubai, UAE
November 2011 - March 2012 (4个月)
Freelanced as lead creative on several important projects, including Nike, HSBC and IKEA pitch. He helped to launched ‘Run 5am’ for Nike - The first regional specific campaign, and launched HSBC’s first retail banking sale in the UAE.
Creative Director
Expression - Dubai, UAE
February 2011 - October 2011 (8个月)
Responsible for managing a creative department and studio of 15, overseeing the entire creative output including graphic design, packaging, traditional advertising and activation projects. He won several pitches for new government initiatives, including Dubai Chamber of Commerce.
Freelance Creative
Ogilvy - Dubai, UAE
August 2010 - February 2011 (6个月)
Developed a brand campaign for Kraft’s Tang brand. He also helped establish FlyDubai as the leading low-cost airline in the Middle East.
Head of Copy
Brand Union - Dubai, UAE
October 2008 - August 2010 (1年 10个月)
Provided the link between strategic planners and designers to develop strategic platforms and take them through into original designs for corporate brochures, interior design, brand engagement, as well as product design, naming projects and traditional advertising. Was instrumental in the launch of the Burj Khalifa (his brand story is a design feature of the interior space as part of the customer journey). Launched Al Hilal Bank - one of the fastest-growing banks in the UAE, and helped the agency win a silver and a bronze at 2010 Dubai Lynx International Festival Awards
Freelance Creative
M&C Saatchi (UK), Ogilvy Healthworld (UK), Mortimer Whittaker O’Sullivan (UK), Euro RSCG Life (UK), The Gate Worldwide (UK), Big Al’s Advertising Emporium (UK), Triad Advertising (Sri Lanka)
November 2007 - August 2008 (9个月)
Group Head/Senior Copywriter
London, 英国
May 2005 - October 2007 (2年 5个月)
Responsible for establishing direction for most of the agency’s key accounts and coordinating their production.
Was instrumental in several new business, including Thorntons Chocolates, Hebridean Cruises, Grove Fresh and Tesco, as well as managing the day to day workflow for a small team of four creatives in the group.
Senior Copywriter
July 2001 - May 2005 (3年 10个月)
Part of a creative team handling the agency’s two car accounts (Citroen and Peugeot), as well other accounts including Airbus, Cadbury, Evian and Alberta Culver. Developed a successful campaign for Cadbury’s Boost and created a successful tongue-in-cheek global campaign for Alberta Culver’s VO5 brand.
Freelance Creative
April 2001 - May 2001 (1个月)
Freelanced as in-house creative at Ondigital, liaising with creative agency Mother to develop collateral materials for the launch of the brand campaign featuring ‘Monkey & Al’.
Senior Copywriter
DDB Needham - Sydney, Australia
June 2000 - March 2001 (9个月)
Was lead creative on agency’s flagship McDonald’s account and acted as brand guardian for Daily/ Sunday Telegraph account. Also helped the agency become Agency of the Year.
Senior Copywriter
LOWE, London
November 1999 - April 2000 (5个月)
Middleweight Copywriter
Ammirati Puris Lintas
June 1997 - November 1999 (2年 5个月)
Worked on several Key agency accounts, including Rover, Natwest and Nestle. Was responsible for new business wins, such as the BBC and luxury brand Mont Blanc. Created the controversial poster for Action on Addiction, and developed the award-winning campaign “Quality Moments” for Rowntrees Quality Street. After the merger with LOWE, he continued to create successful campaigns for many of the existing Lintas clients.
October 1990 - June 1997 (6年 8个月)
Began career under the guidance of Tony Brignull, and helped take the agency to the top of the Business Performance League after winning 12 out of 13 pitches worth £55 million. Made one of the most successful and starkest Drink Dive campaigns ever seen on UK TV. Also gave Jason Statham his first starring role in front of the camera.

Other professional activities

PHNX 2023

Awards Jury Member

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