| 标题 | Rain Wi-Fi |
| 广告公司 | Geometry Global |
| 广告战役 | Rain Wi-Fi |
| 广告主 | Tele2 |
| 品牌 | Tele2 Rain-Powered 4G-Router |
| 首次发布日期 | 2018 |
| 行业领域 | 家用电器和视听产品 |
| 剧情简介 | In St Petersburg it rains 200 days per year, but fortunately there are lots of covered passageways to hide in. Unfortunately, most of them don't have mobile coverage. Mobile operator Tele2 combined these two phenomena to come up with Rain WiFi, the world's first rain-powered 4G-router. Rain flow activates a turbine that generates electricity and powers up the router. So everyone can enjoy free 4G from Tele 2. What do you get when you add two negatives together? Free WiFi, if you’re in St. Petersburg. The city, famous for both its 200 days of rain each year and its many narrow courtyards, needed a place where people would be happy to get stuck in the rain. Unfortunately, most of these covered passageways don't have mobile coverage. Based on a customer poll, mobile operator Tele2 installed rain-powered 4G routers in some of the city’s most popular dead zones and turned two negatives into a positive. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Chief Executive Officer (CEO) | Maria Kovaleva |
| Regional Chief Creative Officer | Howard Smiedt |
| 创意总监 | Oleg Tumanov |
| 文案 | Elena Solovieva |
| 美术指导 | Oleg Sergeev |
| 3D Designer | Vladimir Blagiy |
| 3D Designer | Nikolay Popov |
| Head of Strategy | Olga Belyaeva |
| Planning Director | Olga Kazmina |
| 客户总监 | Alexey Kostenko |
| Traffic Coordinator | Larisa Vasilyeva |
| 广告公司制片 | Anna Guseva |
| 制作公司 | Studio 2.35 |
| 制作公司制片 | Dmitriy Kotovskiy |
| 导演 | Dmitriy Tuprin |