Howard Smiedt
Chief Creative Officer - EMEA at Geometry Global EMEA
London, 英国
标题SAB - Spike Detector
广告公司
广告战役 SAB Spike Detector
广告主 Monwabisi Fandeso
品牌 Monwabisi Fandeso
Posted4月 2017
行业领域 含酒精类饮料
剧情简介 South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it.
媒体类别 Integrated Media/360 Activation
长度
Art Director
Chief Creative Officer
Executive Creative Director
Creative Director
Director
Chief Creative Officer
Creative Director
Editor
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