标题 | SAB - Spike Detector |
广告公司 | Geometry Global - New York HQ |
广告战役 | SAB Spike Detector |
广告主 | Monwabisi Fandeso |
品牌 | Monwabisi Fandeso |
Posted | 4月 2017 |
行业领域 | 含酒精类饮料 |
剧情简介 | South Africa has the highest rate of rape in the world. Many of these cases are due to the use of "date rape" drugs at night clubs and college campuses. During Sexual Assault Awareness Month and in support of their "Drink Responsibly Initiative", South African Breweries developed The Spike Detector, an innovative solution that turned a traditional bar coaster into a drink spike detection test. This allowed women to instantly check the safety of their drinks against date rape drugs such as GHB and Ketamine. A crisis helpline gave them access to immediate medical assistance should they need it. |
媒体类别 | Integrated Media/360 Activation |
长度 | |
Art Director | Claudia Sharbel-Fahry |
Chief Creative Officer | Howard Smiedt |
Executive Creative Director | Margarita Karvouniaris |
Creative Director | Gregory King |
Director | Marios Nicolettis |
Chief Creative Officer | Pete Case |
Creative Director | Anneke Jacobs |
Editor | Kelly Harding |
摄影指导 | Mike Bell |