Dan Cameron
客户企划 at Karmarama
London, 英国
标题Confused.com Rugby World Cup Idents
广告公司
广告战役 Confused.com Rugby World Cup Idents
广告主 Confused.com
品牌 Confused.com
首次发布日期
行业领域 保险
剧情简介 Bring clarity to the unwritten rules of the Rugby World Cup
哲学 Confused.com are the joint-headline sponsor for the ITV and STV coverage of the Rugby World Cup 2019 in Japan, and have released a series of nine sponsorship idents which will surround the coverage in broadcast and online. The sponsorship creative, created by advertising agency Karmarama, uses Japanese concepts to bring clarity to the unwritten rules and hidden art of the game of rugby, and in doing so, provides a fresh perspective on the sport. Confused.com aims to provide clarity in a world of confusion, taking what can be overwhelming deals and insurance options and helping consumers make clearer, more confident decisions. This is reflected in its Rugby World Cup sponsorship creative, which brings clarity to the unspoken principles of rugby. The visually arresting idents feature a mix of Japanese cultural concepts, idioms and philosophies interpreted in the context of the game of rugby, giving a new perspective on elements of the sport, for example ‘Wa’, ‘Nintai’, and ‘Danshari’. The idents were directed by Basak Erol of Blink Productions, who brought together choreographers and rugby coaches to collaborate in creating a balance of visually interesting movements captured onscreen. Each execution features carefully choreographed rugby players, captured in-camera in a live stage setting. The sponsorship idents will run from the Opening Ceremony on Friday 20th September, through to the final on 2ndNovember.
媒体类别 赞助
长度
音效设计公司
Chief Marketing Officer (CMO)
Head of Advertising
首席创意官
Managing Director
Executive Strategy Director
创意总监
创意总监
创意团队
创意团队
客户企划
广告公司制片
客户总监
客户经理
制作公司
导演
制片
制作经理
摄影指导
制作设计师
1s AD
Offline Editor
Offline Editing
VFX Post House
VFX Supervisor
VFX Artist
VFX Producer
Colorist
Sound Designer
Sound Company / Music Company

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