| 标题 | Honda-Civic - Up |
| 广告公司 | Wieden+Kennedy |
| 广告战役 | Up |
| 广告主 | Honda Motor Co., Ltd. |
| 品牌 | Honda Civic |
| 首次发布日期 | 2017 / 2 |
| 行业领域 | 汽车 |
| 广告口号 | Welcome challenge see where it takes you |
| 剧情简介 | Imogen Horrocks, a Team GB climber, stars in the ad as she leaps from the safety of a ladder to conquer a giant clay mountain. When she finally reaches the top, the protagonist discovers the new Honda Civic. Her ascent represents the car-maker’s own engineering feat and the challenges of bringing an idea to life. |
| 媒体类别 | 平面 |
| VFX Company | MPC LDN |
| 音效设计公司 | Factory Studios |
| 音乐 | SIREN |
| 3D Lead Artist | Mike Little |
| 执行创意总监 | Tony Davidson |
| 广告公司执行制片 | James Guy |
| Sound Designer | Neil Johnson |
| Group Planning Director | Matt Walters |
| Sound Designer | Anthony Moore |
| 创意总监 | Scott Dungate |
| 美术指导 | Joris Philippart |
| Agency TV Producer | Michelle Brough |
| Group Account Director | Nick Owen |
| 制片 | Dougal Meese |
| Agency TV Producer | Samara Zagnoiev |
| Print Producer | Rebecca Herbert |
| Colorist | George K |
| Lead VFX | Bill McNamara |
| 音乐制作人 | Sian Rogers |
| 2D Lead | Iain Murray |
| 摄影指导 | Eric Gautier |
| 剪辑师 | Sacha Szwarc |
| VFX Producer | Sophie Hogg |
| 执行制片 | Paul Weston |
| New Business Lead | Sandra Hugues |
| 文案 | Jason Scott |
| 设计师 | Simon Elvins |
| 执行创意总监 | Lain Tait |
| 客户总监 | James McHoull |
| 客户经理 | Olivia Amato-Pace |
| Print Producer | Mark D’abreo |
| 导演 | Pedro Martin-Calero |
| Sound Designer | Jack Hallett |
| Editorial | Speade |
| 制作公司 | Colonel Blimp |