Natalie Gomez
Director of Integrated Strategy at Zambezi
Venice, 美国
标题The Great Ribeye Challenge
广告公司
广告战役 The Great Ribeye Challenge
广告主 Jack in the Box Inc.
品牌 Jack in the Box
首次发布日期 2017 / 10
剧情简介 Known for an iconic menu that continually challenges the QSR industry with new and innovative offerings, Jack in the Box has once again raised the bar by creating fast food’s first-ever 100% Ribeye beef burger. In a new integrated campaign by David&Goliath, Jack is challenging everyone to come try this new premium burger – including people who may work for his competitors – since this is the one burger you can only get at Jack in the Box. 
 Launching today, the centerpiece of the campaign is a :30 TV spot titled "The Great Ribeye Challenge" where we find Jack Box sitting at a five-mile-long dining table in the middle of nowhere. He lets us know that he’s introducing fast food’s first-ever Ribeye burger and he’s inviting the whole fast food industry to come try it. But they don’t need to worry, he’s got plenty of space, and he’ll blur out their faces to make sure they don’t get in trouble with their bosses. Sure enough, the industry comes a-runnin’. Literally. 
 In addition to the :30 TV spot, the campaign includes :15 TV spots that will run on network and cable TV, along with radio and OOH. Touchpoints across social media include a series of videos featuring competitor employees with their faces blurred out, discussing how much they love the burger. There will also be partnerships with Vice and Hulu. With two different build options featuring this high-quality patty – the new Havarti & Grilled Onion Ribeye Burger and All-American Ribeye Burger – the goal of the campaign is to showcase yet another example of how Jack in the Box routinely challenges category conventions and innovates new and craveable food, and establish Jack in the Box as a restaurant designed to fulfill all cravings, even those that demand a high-quality product that they cannot find anywhere else. Jack Box is reminding everyone why he is known as a character who ruffles feathers and challenges the industry with new offerings. And this time he’s doing it with a big invite and an even bigger table
媒体类别 电视
长度
Founder
首席创意官
执行创意总监
联合创意总监
联合创意总监
美术指导
文案
美术指导
文案
广告公司执行制片
Broadcast Producer
Broadcast Producer
客户总监
客户总监
客户主管
Assistant Account Executive
Account Coordinator
项目经理
Project Coordinator
Chief Strategy Officer
Associate Group Strategy Director
Social Strategist
Strategist
制作公司
导演
摄影指导
执行制片
执行制片
执行制片
Line Producer
Head of Production
制作公司
导演
执行制片
剪辑公司
剪辑师
Assistant Editor
制作公司制片
制作公司制片
着色 CO3
Colorist
Color Producer
特效
特效
Flame Artist
Mix
Sound Designer

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