Gemma Glover
Social at Engine UK
London, 英国
标题Churchie, Peace, Geese
广告公司
广告战役 Little Chapters of Chill
广告主 Churchill Insurance
品牌 Churchill Insurance
首次发布日期
行业领域 保险
哲学 Churchill, working with creative agency ENGINE, has launched “Little Chapters of Chill”, a series of free audio books designed to take 4-7-year olds through mindfulness techniques, in partnership with children’s author Sue Pickford and author and podcast host Giovanna Fletcher. Originally planned for the summer to help kids ‘chill’ in the back of the car during long summer drives, Churchill recognised the pressure parents are under trying to keep children focussed on schoolwork and entertained and brought forward the launch date of the audiobooks to help the little ones, and the big ones, chill at home instead. “Little Chapters of Chill” are narrated by Giovanna Fletcher, host of the hit podcast “Happy Mum, Happy Baby”, and written by qualified meditation guide and author Sue Pickford, whose book “Chinglish” was named by the Guardian as one of the ‘Top Children’s Books of 2019’. The five audiobooks, conceived by ENGINE, take the listener on fun, calming adventures with Churchie the dog. The stories are specially designed to keep children entertained, while also supporting better mental health practices through mindfulness exercises. As Churchie meets and greets all sorts of characters, listeners are encouraged to take part in a mindfulness exercise to help them ‘chill’. From breathing exercises that help your body relax, to listening techniques to improve your awareness of the world around you – the audiobooks are both a great listen and a useful tool to calm the mind and reduce stress.
媒体类别 互动
长度
首席创意官
创意总监
创意总监
创意团队
创意团队
Account Management
Account Management
Account Management
Strategist
Strategist
Strategist
Strategist
Strategist
Design Lead
Motion Design Lead
设计师
设计师
设计师
项目经理
制作公司
执行制片
制片
Business Director
客户主管
Sound Engineer

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started