| 标题 | Ghadi Detergent Mask - #BachaavMeinHiSamjhdaariHai |
| 广告公司 | ADK Fortune |
| 广告战役 | Ghadi Detergent Mask |
| 广告主 | Rohit Surfactants Private Limited |
| 品牌 | Ghadi detergent |
| 首次发布日期 | 2020 / 12 |
| 行业领域 | 清洁用品、肥皂、洗涤剂 |
| 剧情简介 | To make everyone wear a mask, Ghadi wears one itself. #BachaavMeinHiSamjhdaariHai |
| 哲学 | What is the simplest thing anyone can do to protect themselves and their loved ones from the pandemic that is raging across the country and the world? The answer lies in remembering to wear a mask every time we step out. Yet, this simple message has either not reached everybody or is simply being ignored or forgotten. Ghadi, as India's no. 1 detergent powder, decided not just to reach out and remind millions but walk the talk themselves. In an initiative conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon, a WPP company and part of Wunderman Thompson South Asia Group, the most powerful and effective medium was used - the Ghadi detergent pack. The pack reaches millions of Indian households, even in areas where the reach of TV and other mass medium is extremely limited. So, to spread awareness and reach the maximum number of households, Ghadi pack as a medium was used. Ghadi covered its actual logo (the very face of the brand) across its entire range with a printed mask to remind and inspire people to wear a mask. And to further underline its importance, a message, "Bachaav Mein Hi Samajhdaari Hain" (It makes sense to save yourself), is going on every pack. To further scale up this message, Ghadi supported this initiative with a digital film directed by Pradeep Sarkar. It clearly shows a young girl in a shop who makes her father realise that the best way to show you care is by wearing a mask - just like the pack itself. |
| 媒体类别 | 互动 |
| 长度 | |
| Managing Director | Rahul Gyanchandani |
| 广告经理 | Arif Husain |
| 广告经理 | Ashish Makhija |
| 广告经理 | Geet Kiran |
| 广告经理 | Varun Chauhan |
| 广告经理 | Vaibhav Rai |
| Managing Partner | Subroto Pradhan |
| Planning Lead | Atishi Pradhan |
| 执行创意总监 | Nakul Sharma |
| 执行创意总监 | Tirtha Ghosh |
| 创意团队 | Rajanish Jain |
| 创意团队 | Ravi Shankar Mishra |
| 创意团队 | Abhishek Sharma |
| 创意团队 | MD Ershad |
| Account Management Team | Ambar Sharan Lal |
| Account Management Team | Akhil Nijhawan |
| Account Management Team | Priyanka Surkali |
| 制作公司 | Apocalypso Filmworks |
| 导演 | Pradeep Sarkar |
| Music Director | Ronit Sarkar |
| 制片 | Panchali Sarkar |
| 制片 | Mrittika Mukherjee |