标题 | Today. Together. Tomorrow |
广告公司 | Grey (Thailand) Ltd. |
广告战役 | Today. Together. Tomorrow |
广告主 | Ananda Development |
品牌 | Ananda Development |
首次发布日期 | 2017 / 5 |
行业领域 | 房地产 |
剧情简介 | Bangkok-based Ananda Development has released the online film ‘Today. Together. Tomorrow.’ as part of a brand message promoting a “culture of collaboration”. The film forms part of a build-up to the company’s official unveiling of their new properties in July. The overall campaign focuses on the brand’s attempt to promote its ‘urban living solutions’ programme – a series of collaborative projects aimed at making the Thai capital “greener and healthier”. The video, which has been viewed more than two million times on YouTube, focuses on the cosmopolitan side of Bangkok and the trials of the white-collar middle classes who are “Competing, racing against the clock every day.” Created by GREYnJ United, Thailand, the video begins with a vision of Bangkok’s tech-driven future, before showing a montage of images from the city today: a grey, urban cityscape, plus worn-out office workers. The voiceover says: “This is what we see every day; less of mother nature – more of man-made. Selfishness. Conflicts. Competing. Racing against the clock. Is this where we really want to be?” The tone then shifts to show Bangkok’s transition into the future vision. Office and tech workers are shown working together The voiceover then says: “What if we stop thinking just about ourselves and start sharing the good we have… We could solve the problems of today. We could build a better tomorrow.” “With their ambitious vision to help build a better city, Ananda Development acknowledges that it is a task impossible to achieve alone,” said GREYnJ United in a press statement. |
媒体类别 | Web Film |
长度 | |
首席创意官 | Jureeporn Thaidumrong |
执行创意总监 | Andrew Chu |
创意团队 | Thanapol Jiratadaporn |
创意团队 | Pattanapond Ketrathon |
创意团队 | Sirichai Yotatikunchai |
创意团队 | Veerawin Suksantinunt |
创意团队 | Amrita Baweja |
Managing Director | Kanaporn Hutcheson |
Client Services Director | Kanokkorn Seehapan |
客户经理 | Nantida Tansawai |
客户主管 | Jiratchana Boontham |
广告公司制片 | Kanoksak Kanchanachutha |
广告公司制片 | Thanyaporn Damprasert |
广告公司制片 | Anuchit Sannopphakun |
广告公司制片 | Nattakit Wongpakorn |
制作公司 | Dylan Films Co. Ltd. |
Traffic Director | Warangkana Naksakul |
导演 | Tanis Pintong |