| 标题 | Graduation |
| 广告公司 | Grey West |
| 广告战役 | Graduation |
| 广告主 | Amazon |
| 品牌 | Amazon |
| 首次发布日期 | 2020 / 7 |
| 行业领域 | 在线零售、网上商店 |
| 剧情简介 | Looking at old photos has the unique ability to take us back to a particular moment in time, evoking memories and nostalgia in a visceral way. Entitled ‘Graduation’, the heartwarming film brings to life the notion of ‘memories delivered’, evoking not only what a treasured memory looks like, but what it feels like. The 15-second spot follows a boy preparing to celebrate the first graduation in the family. Whilst viewers are led to believe it will be him donning the graduation cap, it’s revealed that it is in fact his mother who they are celebrating. Later in his room, the son reflects on the occasion, asking Alexa to ‘show me mum’s graduation photos.’ |
| 哲学 | The shoot took place in Denmark, with Duncan directing on set alongside executive producer Kojo Abban. Due to the Coronavirus pandemic, the team had to work remotely with the agency and Great Gun USA’s executive producers in LA – whilst the client was based in Seattle. Working to accommodate time differences was thus vital. During pre-production, the team in Denmark completed casting and scouting during the day whilst speaking to the agency during evenings. The situation was reversed during the shoot, with days beginning at 10pm LA-time and continuing until the next morning. Despite such challenges, the team worked to make the shoot feel as traditional as possible, with Duncan also establishing a ‘zoom room’ to speak directly with the creatives and producers. |
| 媒体类别 | 互动 |
| 长度 | |
| 市场 | 丹麦, 英国 |
| Head of Marketing | Kymber Lowe |
| 广告经理 | Rachel Metscher |
| Video Production | Michael Sternoff |
| President | Alex Morrison |
| 首席创意官 | Rodrigo Jatene |
| General Creative Director | Rafael Gonzaga |
| Creative Director, Copywriter | Tres Colacion |
| Creative Director/ art director | Giancarlo Rodas |
| 文案 | Deepika Desai |
| 美术指导 | Yeon Yoon |
| Chief Production Officer | James McPherson |
| 执行制片 | Mac Demy |
| SVP, Head of Business Affairs | Stephen Bernstein |
| Business Manager | Angelique Vargas |
| VP Account Director | Bec Bowman |
| 制作公司 | Great Guns USA |
| 导演 | Duncan Christie |
| 执行制片 | Thom Fennessey |
| Head of Production | Clarissa Troop |
| 执行制片 | Kojo Abban |
| 制片 | Mads Noerfelt Marstrand |
| 摄影指导 | Jasper Spanning |
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