| 标题 | The Boy Nobody Could See |
| 广告公司 | Impact BBDO |
| 广告战役 | Show Yourself |
| 广告主 | Centrepoint |
| 品牌 | Centrepoint |
| 首次发布日期 | 2018 / 1 |
| 行业领域 | 百货公司、超市 |
| 哲学 | Centrepoint, the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand has launched its newest brand campaign. Conceptualized by Impact BBDO, Dubai, the new brand positioning embodies the spirit of the Centrepoint brand, to promote confidence through fashion. Not only does the campaign target a growing segment of the youth who constantly battle to express themselves, but cuts across a wide spectrum of audiences - especially in the region that can relate to the emotion and the lack of it. For them, fashion-confidence is a powerful ally and a response to the uncertainty. Produced by Truffle, Beirut, and directed by Martin Stirling, the film tells the story of ‘The boy nobody could see’ and features Passenger cover ‘Let her go’ by Anna Pancaldi and Arch Birds. |
| 媒体类别 | 影视 |
| 长度 | |
| Online Editior | MPC LDN |
| Edit Company | The Assembly Rooms |
| Marketing Manager | Rupal Panjani |
| Head of Marketing | Shyam Sunder |
| Brand | Simon Cooper |
| Planner | Saurabh Dahiya |
| General Manager | Colin Farmer |
| 执行创意总监 | Fadi Yaish |
| 联合创意总监 | Alok Mohan |
| Agency Production | Aly Seifelnasr |
| 客户经理 | Lizelle Rodrigues |
| 客户经理 | Rima Hussein |
| Account Director | Christopher Kiernan |
| Account Director | Andrew Peacock |
| Music Supervision | Leland |
| Artists | Let Her Go by Anna Pancaldi and Arch Birds |
| Edit Assistant | Eve Ashwell |
| Grade | Jean-Clément Soret |
| 制作设计师 | Natasa Rogelj |
| 制作公司 | Truffle Beirut |
| 执行制片 | Michel Abou Zeid |
| 执行制片 | Cynthia Chammas |
| 摄影指导 | Carl Burke |
| Director | Martin Stirling |
| Costume | Valter Kobal |