| 标题 | Use them. Our enemy is HIV. |
| 广告公司 | DDB Mozambique |
| 广告战役 | Use them. Our enemy is HIV. |
| 广告主 | PSI |
| 品牌 | Jeito |
| 首次发布日期 | 2016 / 12 |
| 行业领域 | 避孕与怀孕测试 |
| 广告口号 | Our enemy is HIV |
| 剧情简介 | Mozambique is one of the countries with the highest incidence of HIV in the world. So, with the approach of the 1 of December, the Mozambican brand Jeito asked an ad to bring consciousness to the people. We made an awareness campaign promoting its competing brands of the market. The idea is to show that the most important is prevention, regardless of brand disputes. Original Headline: "Use qualquer uma. O nosso maior concorrente é o HIV." |
| 哲学 | Jeito freely promotes competitive condom brands and invites them to fight AIDS together. Jeito freely promotes competitive condom brands and invites them to fight AIDS together.In celebration of World AIDS Day, the Mozambican condom brand Jeito has issued a print campaign whereby instead of promoting only its own products, it gives free publicity space to other competing brands. The goal behind this idea was simple, and its message is very important: In the fight against HIV-AIDS it does not matter what brand of condoms you use. The important thing is to use one. |
| 问题 | Jeito launched this challenge at a time when data shows that around 1.4 million Mozambicans are currently infected with HIV / AIDS, with 120,000 new infections occurring each year. These figures put the country among the 10 most affected by this pandemic globally. According to reports by the Ministry of Health, the usual practice of unprotected sex is the main cause of this situation, with rural areas being hardest hit. Women, with 770,000 reported cases, are the most affected. Given the reality of these figures, it is essential to raise awareness of the importance of practicing safe sex using condoms. |
| 结果 | |
| 媒体类别 | 平面 |
| 执行创意总监 | Luis Guimarães |
| Client Services Director | Rui Dias |
| Media Manager | Jessica Figueiredo |
| 广告公司制片 | Danial Valigy |
| Client Partner | Michaela Rodrigues |
| 文案 | Raoni Leão |
| 文案 | Catarina Martins |
| 美术指导 | Adriano Morais |
| 摄影师 | Joca Faria |
More Work
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- 品牌:
- Jeito
- 广告公司:
- DDB Mozambique
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- 品牌:
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- 广告公司:
- DDB Mozambique