标题 | Social Entertainment Channel |
广告公司 | McCann Worldgroup Romania |
广告战役 | Social Entertainment Channel |
广告主 | KFC |
品牌 | KFC |
首次发布日期 | 2019 |
行业领域 | 餐馆与快餐 |
剧情简介 | KFC SEC, an entertainment platform that is considered by the community a space where people come for entertainment while they immerse themselves into what the KFC Brand and products are all about. KFC, a brand that’s all about being real and honest, from its product to its brand philosophy, wanted to inspire realness using the language the target spoke. In order to connect with them, KFC reinvented the social media channels and transformed them into entertainment platforms that launch not products, but web series. Each launch is promote through a web series and all the promo materials resembled movie promotions. |
媒体类别 | 社交媒体 |
长度 | |
Agency | MRM//McCann |
制作公司 | UM Romania |
制作公司 | Unlimited Communications |
执行创意总监 | Catalin Dobre |
创意总监 | Ion Cojocaru |
创意总监 | Bogdan Costin |
创意总监 | Simona Suman |
创意总监 | Ioana Zamfir |
美术指导 | Corina Ionita |
美术指导 | Laura Catea |
美术指导 | Voicu Cosmin |
Account Management | Oana Grasu |
Account Management | Ruxandra Florescu |
Account Management | Simona Mocanu |
广告经理 | Monica Eftimie |
广告经理 | Monica Douglas |
广告经理 | Tina Cretu |
广告经理 | Gina Zgubea |
广告经理 | Ionela Vacaru |
媒介总监 | Victor Croitoru |
媒介总监 | Doro Boldor |
媒介总监 | Cristian Ene |
Senior Planner | Andrei Balan |
摄影师 | Catalin Olteanu |
制作 | George Gugulici |
导演 | Ion Cojocaru |
摄影指导 | Radu Voinea |
广告公司制片 | Tiberiu Munteanu |
广告公司制片 | Alexandru Platon |
广告公司制片 | Anca Crisan |
后期制作 | Video Edit Sdn Bhd |
Post-production Producer | Mirela Muresan |