| 标题 | Porcelain Bones (French) |
| 广告公司 | HUMANSEVEN |
| 广告战役 | Porcelain Bones |
| 广告主 | Amgen Inc. |
| 品牌 | AFLAR |
| 首次发布日期 | 2016 / 10 |
| 行业领域 | 疾病认知、救助机构 |
| 剧情简介 | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 美术指导 | Aurélien Bigot |
| 文案 | Benjamin Le Coz |
| TV Production | Vasseur ingrid |
| 导演 | Les Colts |
| 首席创意官 | Xavier Beauregard |
| 制作公司 | Wanda Paris |
| 导演 | The CABS |