What do the terms UX and UI design mean? What do UX and UI designers do? What education do you need to get into the field? What skills do you need to develop? Which firms employ UX/UI designers? A tech field demystified.
The Escape Industry takes readers on a journey through the evolution of this fascinating industry, from 19th century trailblazers such as Thomas Cook and The Ritz, to today's innovators such as TripAdvisor and Airbnb. A lively read full of incidents, anecdotes and unexpected encounters.
Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author Mark Tungate examines key developments in the industry, from the first print ads, to the emergence of radio and TV and the opportunities afforded by the explosion of digital media. All backed up by exclusive interviews with adland luminaries including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty, Sir Martin Sorrell and George Lois.
Fashion Brands takes you 'behind the seams' to expose how the use of advertising, store design and the media can transform a mere piece of clothing into something with an almost mystical allure. Packed with first-hand interviews with fashion brand gurus and industry insiders.
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business.
With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the façades of the world's most sophisticated businesses to show the reader how they function.
Branded Male paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, author Mark Tungate finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.