| 标题 | XBOX Dead Rising 4 - Walkthrough |
| 广告公司 | McCann London |
| 广告战役 | Dead Rising Lights |
| 广告主 | Microsoft |
| 品牌 | Xbox |
| 首次发布日期 | 2016 / 12 |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | Xbox had to run a launch trailer for Dead Rising 4, a Christmas-themed zombie game, at the busiest, most ad-cluttered time of year. So Xbox didn’t make a conventional trailer. Instead, the trailer was built out of Christmas lights and installed in central London. "Zombie Christmas", told a story of blood, zombies, and the return of the series' hero entirely through festive bulbs. The content wasn’t on TV or YouTube. It only existed outdoors: branded content as a physical destination. |
| 媒体类别 | 事件 |
| 长度 | |
| Event | Momentum Worldwide London |
| 首席创意官 | Rob Doubal |
| 首席创意官 | Laurence Thomson |
| 创意总监 | Sanjiv Mistry |
| 创意总监 | Jamie Mietz |
| 文案 | Jim Nilsson |
| 美术指导 | Jacob Bjordal |
| 客户总监 | Tom Oliver |
| 客户经理 | Isobel Thomas |
| 客户主管 | Sophie Grierson |
| 客户主管 | Alice Parker |
| 客户企划 | Charlotte Walters |
| 项目经理 | Clare Prager |
| 项目经理 | Paul Gillespie |
| 制作经理 | Ruth Oates |
| 导演 | Sam White |
| 音效设计公司 | Adam Smyth |
| 音效设计公司 | Chris Gilbert |
| Business Manager | Nicholas Mugridge |
| 设计师 | Michael Bow |
| 设计师 | Carl Warren |
| 设计师 | Dan Fields |
| 制作公司 | Helix |