Volvo - "Be Safe, Be Late : Zoe (fr)"

FamousGrey

FamousGrey Groot-Bijgaarden, 比利时

奖项

5403

该广告属于ACT Responsible项目展品

品牌: Volvo
国家: 比利时

广告主: Volvo

标题	Be Safe, Be Late : Zoe (fr)
广告公司	FamousGrey
广告战役	Be Safe, Be Late
广告主	Volvo
品牌	Volvo
首次发布日期	2020 / 8
行业领域	轿车
广告口号	Be Safe, Be Late - Be Late For Work
剧情简介	Volvo Belgium makes a general appeal to allow all Belgian drivers to be late for work on the first day of school. This is how the brand wants to offer Belgian parents a less chaotic morning rush. The ‘Be Safe, Be Late’ campaign is a reaction to the results of a survey on national road safety conducted by Vias institute, which showed that stress of bringing kids to school and trying to be on time for that first meeting is a major cause of reckless driving and accidents.
哲学	Most exciting day of the year The campaign, aimed at all Belgians, is an initiative by Volvo and has already gained support from an impressive group of Belgian companies, who will allow their employees to arrive late for work on the 1st of September. This exciting day marks the first day of school for children in Belgium aged 3 to 18 years old. Their parents are often just as stressed; 40% of the Belgian parents say they feel stressed, and 25% even feel anxious, according to a survey conducted by Volvo. These sentiments of pressure lead to more accidents, according to the Vias institute survey: commutes from and towards school occupy 85% of the traffic during morning rush (from 7 to 9 am) and unfortunately, 44% of accidents occur during this intense period in traffic. That’s why FamousGrey came up with the ‘Be Safe, Be Late' campaign for Volvo to make the 1st of September the safest day of the year instead. The true stars of the campaign… The powerful message of this campaign does not only appeal to parents, but also calls for employers to offer more flexible working hours on this particular day. And of course, children steal the show in this campaign, as they are our most precious passengers. The images of the campaign were shot by Belgian photographer Frieke Janssens and are spread via social media and DOOH. This is supported by PR- and influencer campaign, developed by Famous Relations. Of course, Volvo sets the example and has announced that they will be starting late at work together with their partners on the 1st of September. A great number of Belgian employers signed up as well, such as Deutsche Bank, Proximus, JCDecaux, Basic Fit and Mindshare. A landing page helped employers to implement this initiative by offering communication material.
媒体类别	社交媒体
长度	15 seconds
更多信息	https://www.volvocars.com/nl-be/c/BeSafeBeLate
广告经理	Balder D’hondt
广告经理	Lolita Swanet
广告经理	René Aerts Jr.
创意总监	Peter Ampe
创意团队	Yana Gestels
创意团队	Zoé De Priester
Account Management Team	Olivia Naudts
Account Management Team	Matthias Roose
Account Management Team	Klaartje Vanmulders
战略企划	Floris Adriaenssens
Production Director	Charlotte Bodson
RTV Production	Marie Libouton
摄影制作	Bounce Rocks
执行制片	Roxane Lemaire
制片	Lauranne Crahay
摄影师	Frieke Janssens
后期制作	FamousGrey Productions
剪辑师	Sven Vanhee
剪辑师	Jasper De Ryck
Post-production Producer	Sara De Grave
音效制作	FamousGrey Productions
Web Team	Nele Boets
Web Team	Stijn Swinnen
Web Team	Kaspar Verstraete
DTP	Anne-Sophie Tonnelier
PR Agency	Famous Relations, Groot-Bijgaarden
PR Team	Kathy Van Looy
PR Team	Déborah de Klerck
PR Team	Astrid Mattelaer
媒介公司	Mindshare Belgium
Media Team	Charlotte Massa