Campari - "Campari Creates (Film Case)"

FamousGrey

FamousGrey Groot-Bijgaarden, 比利时

9590

品牌: Campari
国家: 比利时

广告主: Campari

标题	Campari Creates (Film Case)
广告公司	FamousGrey
广告战役	Campari Creates
广告主	Campari
品牌	Campari
首次发布日期	2019 / 11
行业领域	烈酒，加烈葡萄酒
剧情简介	Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
哲学	At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result. It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
媒体类别	Product Design/Development
长度	121 seconds
更多信息	www.camparicreates.be
广告经理	Tihana Rapic
广告经理	Damien Laloux
创意总监	Peter Ampe
创意团队	Jochem Van Schip
创意团队	Matthias Wentink
创意团队	Aldjia Bessalah
设计师	Aldjia Bessalah
设计师	Matthias Wentink
设计师	Anouk Kimplaire
设计师	Anne-Sophie Tonnelier
Digital Creative Director	Tom Galle
Client Services Director	Catherine De Block
客户经理	Caroline Ropsy
客户经理	Olivia Naudts
Strategic Director	Jonathan Detavernier
Director Connection Planning	Floris Adriaenssens
数字项目经理	Florian Hoffreumon
Experience Director	Maarten Breda
Web designer	Sacha Lempereur
Developer	Arno van Biesen
Production Director	Emily Rammant
制片	Marlies Neudt
制片	Charlotte Bodson
Print Producer	Marja Donkers
Print Producer	Christ Lannoy
PR manager	Kathy Van Looy
PR manager	Justine Parys
PR manager	Evy Vanderwaeven
Visual Artist	Sanne De Wilde
Visual Artist	Athos Burez
制作公司	Bounce Rocks
导演	Burp
后期制作	Moxy
后期制作	FamousGrey Productions