| 标题 | EARTH7. The space rover destined for Earth |
| Brief | To 75% of Russians, who've never left Russia, the rest of the planet can feel as remote as Mars. To inspire them to buy an airline ticket and go out into the world, S7 Airlines and Wieden+Kennedy Amsterdam created EARTH7, the space rover designed for earth. The augmented reality experience put users in the driving seat and enabled them to explore a desert 5,000 miles away using gesture control technology. Participants could win a ticket to any S7 destination. |
| 广告公司 | Wieden + Kennedy Amsterdam |
| 广告战役 | Earth7 |
| 广告主 | S7 |
| 品牌 | S7 |
| 首次发布日期 | 2016 / 12 |
| 行业领域 | 航空公司、机场、铁路、公交、渡轮和邮轮运输 |
| 剧情简介 | 75% of Russians have never left Russia. To them, the rest of our planet feels as remote as Mars. To inspire people to go forth into the unknown we’ve created EARTH7 – the space rover destined for Earth. It is a once-in-a-lifetime opportunity to put yourself in space pioneers’ shoes and explore a desert located 5000 km away, using a unique space rover and innovative gesture control technology. The immersive augmented reality game gave every pilot a chance to win a ticket to any S7 destination, by collecting 3 life samples, available only on Earth. |
| 媒体类别 | Branded Content |
| 长度 | |
| 广告经理 | Tatiana Fileva |
| Marketing Director | Eleonora Romanova |
| 广告经理 | Natalia Kozlova |
| 广告经理 | Alexey Krasnov |
| 广告经理 | Elmira Agaeva |
| 广告经理 | Irina Kolesnikova |
| 后期制作 | MPC Amsterdam |
| 执行创意总监 | Mark Bernath |
| 执行创意总监 | Eric Quennoy |
| 创意总监 | Joe Burrin |
| 创意总监 | Evgeny Primachenko |
| 美术指导 | Teresa Montenegro |
| 文案 | Jake Barnes |
| 文案 | Annika Taneja |
| Interactive Designer | Gustav von Platen |
| 客户企划 | Martin Weigel |
| 客户企划 | Alexandre Janneau |
| 客户总监 | Clare Pickens |
| 客户总监 | Jorge Fesser |
| 客户经理 | Yulia Prokhorova |
| 客户经理 | Lizzie Murray |
| 项目经理 | Cory Chonko |
| Business Affairs | Kacey Kelley |
| 制作公司 | ISD group |