标题 | Viva la Vulva |
广告公司 | AMV BBDO |
广告战役 | Viva la Vulva |
广告主 | Essity |
品牌 | Libresse |
首次发布日期 | 2018 / 11 |
行业领域 | 妇女保健 |
剧情简介 | Instead of functional product ads that make women feel bad about their vulvas, this video aimed to make women feel good about them. Bypassing the restrictive regulations of traditional media, the joyful online video overturned the rules and attracted plenty of earned media. A celebratory anthem to women’s vulvas, Viva La Vulva was supported by a series of vulva-positive activations. The multi-channel approach challenged the media status quo and proved that there isn’t one perfect vulva, there are billions of them. |
媒体类别 | Web Film |
长度 | |
剪辑公司 | Trim Editing |
音效制作 | 750mph |
导演 | Kim Gehrig |
制作公司 | Somesuch Somesuch |
执行制片 | Seth Wilson |
制作公司制片 | Lee Groombridge |
Casting | Leanne Flynn |
电影 | Deepa Keshvala |
Wardrobe | Vanessa Coyle |
制作设计师 | Marie Lanna |
剪辑师 | Elise Butt |
后期制作 | Time Based Arts, London |
Colorist | Simone Grattarola |
特效 | Stephen Grasso |
特效 | Francois Roisin |
制作公司制片 | Jo Gutteridge |
Motion Graphics | Tom Robinson |
Motion Graphics | Stephen Ross |
Nuke | Sarah Breakwell |
Nuke | Linda Cineiawska |
Nuke | Matt Shires |
Nuke | Bernardo Varela |
Nuke | Leandro Vazquez |
Nuke | Grant White |
Jamie Crofts | |
Adam Paterson | |
MANUEL PÉREZ DE CAMINO | |
Luke Todd | |
Leo Weston | |
音乐公司 | Soundtree Music |
Music Supervision | Jay James |
Music Supervision | Hils Macdonald |
Music Supervision | Tom Kitson |
MUSIC Artist | Camille Yarbrough |
音乐制作人 | Peter Raeburn |
音乐制作人 | Luke Fabia |
音乐制作人 | Luis Almau |
Sound Designer | Sam Ashwell |
执行创意总监 | Alex Grieve |
执行创意总监 | Adrian Rossi |
创意总监 | Toby Allen |
创意总监 | Jim Hilson |
美术指导 | Diego Cardoso de Oliveira |
文案 | Caio Giannella |
Strategist | Margaux Revol |
Strategist | Alaina Crystal |
Strategist | Bridget Angear |
Agency TV Producer | Edwina Dennison |
Retoucher | Happy Finish |