标题 | Let's Do |
广告公司 | BBDO New York |
广告战役 | Let's Do |
广告主 | PepsiCo Inc. |
品牌 | MTN Dew |
首次发布日期 | 2019 / 1 |
行业领域 | 软饮料,奎宁水 |
哲学 | Today, Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing. The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers. The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos. |
媒体类别 | 电视 |
长度 | |
Audio Post Company | Sound Lounge |
Producer | Mike Ritchie |
执行创意总监 | Steven Fogel |
执行创意总监 | Doug Fallon |
首席创意官 | David Lubars |
首席创意官 | Greg Hahn |
Business Manager | Paul Cisco |
Account Management | Jen Layton |
Assistant Account Executive | Aaron Cary |
联合创意总监 | Lucas Owens |
联合创意总监 | Sei Rey Ho |
Planning Director | Chris Cummings |
Planning Director | Steve Panawek |
Managing Director | Mark Cadman |
执行制片 | Matt Nowak |
Production Company | Biscuit |
Director | Noam Murro |
摄影指导 | Phedon Papamichael |
Producer | Jay Veal |
Production Supervisor | Jennifer Berry |
Partner | Shawn Lacy |
Head of Production | Jeff McDougall |
Head of Production | Rachel Glaub |
Edit Company | Work |
Editor | Stewart Reeves |
Edit Assistant | Chris O'Brien |
Producer | Alejandra Alarcon |
执行制片 | Erica Thompson |
Post Production Company | The Mill |
Colourist | Michael Rossiter |
2D Artist | Andre Vidal |
2D Artist | Christoph Schroer |
2D Artist | Molly Intersimone |
2D Artist | Sung Eun Moon |
2D Artist | Joseph Yoon |
2D Artist | Andrew Emmerson |
2D Artist | Ting Jung-Hsu |
2D Artist | Andrew Emmerson |
2D Lead | Keith Sullivan |
3D Artist | Jobin Jacob |
3D Artist | Charles Lee |
3D Artist | Jessica Castillo |
3D Artist | Navdeep Singh |
3D Artist | Juan Carlos Barquet |
3D Artist | Nile Hylton |
3D Artist | Yimo Xu |
3D Artist | Scott Denton |
3D Artist | Scott McGinley |
3D Artist | Ryan Federman |
3D Artist | Gabriel Kim |
3D Artist | John Wilson |
3D Lead | Yong Chan Kim |
Shoot Supervisor | Gavin Wellsman |
Shoot Supervisor | Adrian Huley |
Shoot Supervisor | Keith Sullivan |
Producer | Bugs Russell |
执行制片 | Ross Hopman |
Music Production | Duotone |
Producer | Gio Lobato |
Audio Mixer | Tom Jucarone |