| 标题 | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| 广告公司 | Abby Priest |
| 广告战役 | Adobe Stock Apparel |
| 广告主 | Adobe Systems, Inc. |
| 品牌 | Adobe |
| Posted | 11月 2016 |
| 行业领域 | 计算机软件及多媒体制作 |
| 剧情简介 | Adobe Stock is a new stock photo agency. |
| 问题 | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
| 媒体类别 | 案例研究 |
| 创意总监 | Oskar Hellqvist |
| 文案 | Håkan Nyberg |
| 美术指导 | Oskar Hellqvist |
| 摄影师 | Oskar Gyllenswärd |
| Wardrobe / Stylist | Maria Barsoum |
| 客户经理 | Anna Fares |
| 客户经理 | Pia Roos |
| 客户总监 | Andreas Morne |
| 客户总监 | Sofie Gustafsson |
| 客户总监 | Niklas Crona |