Taejay Lee
Executive Creative Director at FCB SEOUL
韩国
标题Walk The Walk
广告公司
广告战役 The eyes that captivate
广告主 Bausch + Lomb
品牌 Lacelle
首次发布日期 2017 / 5
行业领域 医疗设备
广告口号 The Eyes That Captivate
剧情简介 In a Confucianist society like Korea, people tend to care more about how other people look at them rather than express who they really are. Same thing goes when choosing clothes, make ups, and coloured lenses. The traditional Confucianism values ask you to be modest, humble, and not to be different. Despite Korea is one of the fastest and constantly evolving cultures in the world, these values are still expected from women. Bausch + Lomb wants to change that and encourage Korean women to do more what they love, to challenge doubtful eyes of the others, and to walk their own way with confidence. Because being yourself is what makes you truly attractive.
媒体类别 Web Film
长度
Soundtrack So Cold
更多信息 http://bausch.co.kr/
执行创意总监
美术指导
文案
Creative Strategy
Business Director
客户经理
客户主管
执行制片
制片
Production (Agency)
Director
Assistant Director
后期制作
音效制作

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