| 标题 | Volume Lifting |
| 广告公司 | FCB Seoul |
| 广告战役 | Volume Lifting |
| 广告主 | Beiersdorf AG |
| 品牌 | Eucerin |
| Posted | 12月 2016 |
| 行业领域 | 护肤产品 |
| 广告口号 | I don't have any wrinkles, but why does my face lack elasticity? |
| 剧情简介 | How do we create needs for an anti-aging product from women in their 20th? They are rarely concerned about anti-aging as they have yet to see any visible sign of aging (wrinkles). Women in their 20s often first become concerned with aging when they notice that pillow marks on their face from the night before do not disappear as fast in the morning. We used “pillow mark” insight to make invisible problem visible, and combined it with a visual explanation on how Magnolol helps inner skin elasticity. |
| 媒体类别 | 电视 |
| 长度 | |
| 执行创意总监 | Taejay Lee |
| 美术指导 | Eunhea Kim |
| 文案 | Seonghyeong Lee |
| Business Director | Jerry Yoon |
| 客户主管 | Cindy Lee |
| 执行制片 | Seunghyuk Jung |
| 导演 | Sungho Lee |
| 制作 | Wonderboys |
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